Posts introduces new ad buying method

Online video publisher, is the first to introduce an automated version of video ad buying to the Middle East and Africa. Programmatic outstream video advertising helps brands enhance their targeting capabilities by reaching out to a wider and more diverse audience while using minimal human input.

“We predict that more than 50% of advertising spends to be programmatic in 2017, as the industry seeks to leverage a more cost-effective outstream video format across premium publishers.” says Jerome Mouthon, Founder and Chairman, Buzzeff MEA.

Herman D’Souza, Business Head, Buzzeff MEA adds, “According to eMarketer, seven in ten advertisers said programmatic outstream provided more scale with 69% saying it helped improve viewability. By adding programmatic buying to our portfolio of products, Buzzeff is supporting the MEA region’s position as a leading hub for advertising professionals.”

PGt Advertising and Grayling sign affiliation deal

Iranian advertising and marketing solutions agency PGt Advertising has signed an affiliation agreement with Grayling to provide integrated communications, public affairs, design and market development services to businesses, non-profit organisations and government authorities in Iran. The agreement will see both agencies working together to provide a full range of communications services to current mutual clients, whilst extending PGt Advertising’s global network and allowing Grayling to offer their clients premium PR and communications services in Iran. PGt will also be granted access to Grayling’s global resources and specifically designed suite of proprietary tools, designed to help their clients build brand resilience on and offline.
“The signing of this affiliation agreement between PGt Advertising and Grayling is another step in the right direction for us and we are extraordinarily excited to be accepted into such a successful global communications network,” says Sam Cordier, Managing Director, PGt Advertising. “As Iran opens up its arms to the world, we are proud to be able to offer our clients a truly integrated international communications reach and quality of service.”
Jonathan Shillington, Managing Director, Middle East, Grayling, adds “We welcome PGt Advertising into the Grayling network as Iran is an increasingly important market for many of our internationally focussed clients. It is vital to have a partner that we can trust and PGt Advertising has a proven track record of delivering quality communications.”

Buzzeff reveals new rebrand

Digital communications solutions and video advertising company Buzzeff Middle East Africa (MEA) has launched a new corporate identity as part of its 2019 growth plan. will now be rebranded as, with the new brand representing Buzzeff’s video advertising tools and enhanced inventory offering more options to advertising agencies and companies with the aim to ensure that adverts are viewed by the right people on the right platform.
“The rebrand has been on the cards for a while now and when we realised our inventory now reaches 50 million unique visitors, we thought it was the perfect time to launch,” says Jerome Mouthon, Founder and Chairman, Buzzeff MEA. “The colours in our new logo communicate our values; red signifies action, blue is rational and green is communication. The circle gathers and consolidates our solid business values. Brands are no longer interested in investing in cheap view-ability in content-generatred mass-environments. Advertisers are looking at premium targeting and a quality environment that fits their brands’ values for scalable audiences and we have exactly what they need.”