AdFalcon and Rubicon Project form new partnership

Mobile advertising network and data platform AdFalcon has formed a strategic partnership with global automation technology provider Rubicon Project to launch a new local mobile advertising exchange in the Middle East and North Africa (MENA) region – AdFalconX. The new partnership will offer a potfolio of advertising inventory for mobile aiming to offer the best ROI for media agencies, advertisers and publishers.

“We are thrilled to announce this strategic partnership – the first of its kind in the region,” says Wael Quader, CEO and Co-Founder, AdFalcon. “Rubicon Project’s technology will diversify AdFalcon’s offering and enable programmatic buying of our inventory, providing our advertisers and publishers with multiple options and targeting capabilities to deliver the best results.”

Julien Gardès, MD, Southern Europe and MENA, Rubicon Project, adds “AdFalcon has established itself as the mobile advertising leader in its region. Our own pedigree in automated digital advertising now spans across all devices and joining forces with AdFalcon will ensure that AdFalconX is the most premium offering that we can deliver to publishers and advertisers alike.”