Account win – Page 65 – The Media Network

Sakshi to handle PR for UAE-IAA

February 7, 2016/in Account win, Featured /by Michelle J Kuehn

Sakshi Advertising and PR has been appointed the official agency to handle the PR activities of the UAE Internal Auditors Association – UAE-IAA – on a yearly retainership. The agency will enhance the visibility of UAE-IAA, which offers training, workshops, seminars and conferences with the objective of promoting the internal audit profession within the business community. Sakshi will also be creating a PR strategy in order to build on the corporate credibility of the organisation.

“We are pleased to add another prestigious organisation like the UAE-IAA to our portfolio and are confident that our professionalism and rich experience in the region will enable us to strengthen UAE-IAA’s credibility,” says Atul Dhawan, CEO, Sakshi Advertising and PR

The Qode secures Shiseido

February 4, 2016/in Account win, Featured /by Michelle J Kuehn

The Qode has been appointed as the PR partner for Shiseido Middle East. The beauty brand offers products that fuse Eastern traditions with Western science and technology and is available from various outlets in the UAE. The Qode will be working to handle a series of launches for the company, as well as increase brand awareness and work to define the diverse beauty industry in which they operate.

“We are thrilled to be working with Shiseido, a brand with such a rich heritage and strong beauty authority worldwide,” says Ayman Fakoussa, Managing Partner, The Qode. “We look forward to raising awareness of the brand through exciting product launches and creative storytelling.”

Grayling to market fashion app

February 4, 2016/in Account win, Featured /by Michelle J Kuehn

Grayling is to handle all marketing for fashion marketplace app Shedd. The app has developed into a fashion community built around social experiences and creativity, operating exclusively in the UAE. Grayling will be the strategic communications agency for Shedd, running their press office, all media relations and managing their events schedule.

“We are delighted to be representing Shedd in the UAE, to further establish them as the must-have app for fashionistas across the country,” says Nicola Gregson, Managing Director, Grayling UAE. “Shedd is revolutionising how people in the UAE buy and sell clothes and to work so closely with an innovative team and product like this is very exciting for Grayling.”

Sakshi Advertising secures OCD

February 3, 2016/in Account win, Featured /by Michelle J Kuehn

Sakshi Advertising has secured the account to handle all advertising, PR and social media activities for OCD Mobile Car Detailing. The agency will be responsible for promoting the Dubai-based startup’s services, as well as enhancing brand visibility across the UAE.

“Unlike regular businesses, with startups the meaning of “success” is bigger and more statisfying,” says Atul Dhawan, CEO, Sakshi Advertising and PR. “It’s always a challenge for an agency to build a brand from scratch and it is indeed rewarding to see the response and recognition that comes in after the hard work. We are excited to have OCD on board and like always, are hoping to achieve the desired brand perception and business goals.”

PRCO secures luxury Omani resort

February 3, 2016/in Account win, Featured /by Michelle J Kuehn

PRCO Middle East has been appointed to handle the PR for Anantara Al Jabal Al Akhdar Resort, due to open in Oman in mid-2016. Operated by the Minor Hotel Group (MHG), the resort will be perched over 2,000 metres above sea level on the Saiq Plateau, making it the highest five star resort in the Middle East. PRCO will oversee the launch and continued PR strategy for the resort to maximise exposure throughout the GCC.

“We are delighted to be working with a unique and distinctive brand like Anantara on their exciting new opening,” says Jonathan Rivlin, Managing Director, PRCO Middle East. “Anantara Al Jabal Al Akhdar Resort is set to make a significant mark on Oman’s hospitality landscape by offering unparalleled luxury and inspired experiences. We look forward to delivering a seamless PR campaign in the lead up to and following its completion.”

The Qode secures luxury watch brand

February 2, 2016/in Account win, Featured /by Michelle J Kuehn

The Qode has secured the account to launch watch brand D1 Milano in the region. D1 focuses on producing watches perceived as high-end fashion accessories while reinventing the use of polymers, collaborating with high-end retailers and delivering a strong customer service experience and The Qode will be looking to increase awareness of the brand leading up to its launch in the UAE.

“The Qode is synonymous with luxury and high-quality international brands so D1 Milano finds a perfect fit in our fashion accessories portfolio,” says Paul Estorffe, Senior Communications Manager, The Qode. “D1 Milano’s unique and clever approach with the use of polymers to deliver high-end timepieces distinguishes itself as a coveted contender in the regional market.”

Seven Media secures new luxury hotel account

January 31, 2016/in Account win, Featured /by Michelle J Kuehn

Seven Media’s lifestyle team has secured the PR and media relations account for luxury hotel, the Rome Cavalieri. A Waldorf Astoria hotel, the Rome Cavalieri houses 324 deluxe guest rooms, as well as five dining outlets, a grand spa and an art collection. The agency will be bringing to life a campaign for the hotel across the Middle East which will highlight the property’s location and high customer service standards for guests.

“The Rome Cavalieri is an incredible resort hotel and there is simply nothing like it in The Eternal City,” says Matt Slater, Owner and Director, Seven Media. “We cannot wait to show media in the region everything it has to offer and look forward to welcoming them to the hotel through 2016.”

SocialEyez wins airline account

January 31, 2016/in Account win /by Michelle J Kuehn

SocialEyez has secured the account to handle the digital presence for Turkish Airlines in the Middle East. The national flag carrier airline of Turkey is headquartered at the Ataturk Airport in Istanbul and operates scheduled services to 280 destinations worldwide. SocialEyez will aim to add to the company’s strategic creativity in order to elevate its digital account and build on its existing digital strategy.

“We’re soaring high with this win,” says Fadl Al Tarzi, CEO, SocialEyez. “Winning an account that is so strongly associated with digital creativity is a true accomplishment to celebrate. We just got back from a truly once-in-a-lifetime experience touring Turkish Airlines facilities in Istanbul where we learned about everything from engine maintenance to food preparation to emergency landing training. Our team and I are thrilled and couldn’t have hoped for a more exciting win as we prepare for 2016.”

Neset Dereli, Interactive Marketing and Communication Manager, Turkish Airlines, adds “We associate SocialEyez with strategic creativity and we’re looking forward to elevating our existing platforms with extraordinary content and campaigns.”

Saffron PR to handle new store opening

January 31, 2016/in Account win, Featured /by Michelle J Kuehn

Saffron PR has secured the account for the launch of a new United Colours of Benetton store opening in Dubai Mall. This will be the first concept store in the UAE from the clothing brand, with plans to expand in the coming year. Saffron will be handling all PR and communications in the lead up to the store’s launch event, as well as post event activity.

“United Colours of Benetton is a well-known global fashion brand with an international style that combines colour, energy and practicality,” says Madhu Arora, Managing Director, Saffron Media Works. “We are really excited to be adding UCB to our portfolio of fashion clients and expertise within the sector. We are pleased to be on board as their agency for the new store opening, and hope to support the brand in reaching its business objectives.”

Republique to launch INDIE

January 28, 2016/in Account win, Featured /by Emily Churchill-Owen

Republique will be handling all communications for the launch of new nightlife concept INDIE. The kitchen and lounge venue is located in DIFC and operated by hospitality group AddMind. It will feature an eclectic mix of music, cocktails and food and Republique will be operating a 360 communications campaign to increase brand awareness as well as footfall through the venue during its launch.

“We are really excited about the launch of INDIE that is bringing a fresh new vibe to Dubai nightlife,” says Rouba Zeidan, Communications Director, Republique. “The concept is unique and bound to become a favourite escape in no time.”

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