Grayling to market fashion app

Grayling is to handle all marketing for fashion marketplace app Shedd. The app has developed into a fashion community built around social experiences and creativity, operating exclusively in the UAE. Grayling will be the strategic communications agency for Shedd, running their press office, all media relations and managing their events schedule.

“We are delighted to be representing Shedd in the UAE, to further establish them as the must-have app for fashionistas across the country,” says Nicola Gregson, Managing Director, Grayling UAE. “Shedd is revolutionising how people in the UAE buy and sell clothes and to work so closely with an innovative team and product like this is very exciting for Grayling.”