Account win – Page 102 – The Media Network

TOH PR wins VOSS Middle East PR account

January 6, 2014/0 Comments/in Account win /by Team TMN

VOSS, one of the world’s leading premium artesian still and sparkling waters, has partnered with TOH Public Relations to strengthen their regional presence in the UAE and throughout the Arabian Peninsula. As a premium brand associated globally with purity and excellence, TOH PR will build the brand’s reputation and further its positioning as the market leader in premium bottled water, also launching their new home and office delivery service throughout the UAE.

“I have been working with VOSS in United Arab Emirates since 2006 and have seen steady positive growth during the entire period,” says Will Foster, Regional Manager Arabian Gulf & Indian Ocean Islands, VOSS. “Adding an agency like TOH PR will grow the VOSS brand awareness and add excitement to our marketing efforts.”

Sophie Toh, Founder of TOH PR adds, “Winning VOSS as part of a competitive pitch process has been a fantastic boost to the agency as we head into 2014 and underlines our experience in the FMCG and hospitality sectors. The global credibility of the VOSS brand is self-evident and we look forward to strengthening brand values and implementing compelling activations for regional media, taste makers and stakeholders.”

Abu Dhabi Media lands Euro & World Cup deal

December 22, 2013/0 Comments/in International News /by Team TMN

CAA Eleven has agreed a media rights package with Abu Dhabi Media in respect to the newly centralised European Qualifiers, which will begin in September 2014.

“We are pleased to welcome Abu Dhabi Media on board as a broadcast partner of the European Qualifiers,” UEFA commented in a statement. “The AD Sports channels represent a great platform to ensure exposure for national team football. We are looking forward to working together to make the European Qualifiers a great viewing experience for football fans across the region.”

The AD Sports branded channels will ensure wide and comprehensive coverage of the European nations’ qualification matches to UEFA EURO 2016 and 2018 FIFA World Cup, across the MENA region. All matches will also be available via the super.ae branded Internet and mobile applications.

PRCo Dubai lands Al Barari account

December 15, 2013/0 Comments/in Account win /by Team TMN

PRCo Dubai has been signed as Al Barari’s PR agency for the GCC yet again, following the launch of Al Barari’s award-winning luxury real estate The Reserve, earlier this year. PRCo Dubai will oversee public relations for the wider Al Barari estate including The Reserve at Al Barari, award-winning development The Farm and two additional upcoming launches in 2014.

“I am very pleased to be partnering with Al Barari again as they approach another exciting milestone in their development,” says Jonathan Rivlin, Associate Director at PRCo Dubai. “It is an honour to be part of the team progressing the Zaal family vision and I look forward to working with them.”

Al Barari is the flagship development of the Zaal family, with around 80% of the development’s 14.2 million square feet made up of green, lush space that envelopes the 189 luxury-villas. The Reserve at Al Barari, comprises 28 high-end villas that can be developed on a bespoke basis.

FoodFund Int. appoints PRCo for GCC portfolio

December 12, 2013/0 Comments/in Account win /by Team TMN

PRCo Dubai has announced the signing of new PR client, FoodFund International. Responsible for the entire GCC region, PRCo will be working across the full restaurant portfolio including The Meat Co., Tribes, Bentley Bistro & Bar and Eat Greek.

“We are pleased to announce our partnership with PRCo Dubai,” says Johnny Tomazos, CEO of FoodFund International. “There are some really exciting developments on the agenda for 2014 and we are all excited to have PRCo Dubai on board.”

Jonathan Rivlin, Associate Director, PRCo Dubai echoed those sentiments, “It is great to be working with an exceptionally talented team, responsible for innovative, award-winning restaurants. In addition, we will be launching two brand new concepts for FoodFund International that will really demonstrate the experience and passion they have for the hospitality sector.”

FoodFund International has restaurants throughout the Middle East, United Kingdom and South Africa.

TOH PR wins NStyle International PR account

December 8, 2013/0 Comments/in Account win /by Team TMN

TOH PR has signed a new PR contract with Dubai-based, NStyle International Group. Founded by entrepreneur Lama Bazzari in 2001, NStyle International Group consists of NStyle Nail Lounge, NStyle Nail Care, Urban Male Lounge, BiCE Mare and the newest venue to the BiCE Group, Sapori di BiCE.

“We are pleased to announce our partnership with NStyle International Group,” says Sophie Toh, Founder of TOH PR.”This Group encompasses some of the most respected restaurants and beauty outlets within the region. Both our beauty and food and beverage teams are looking forward to getting started.”

Expose wins Micaroon Makeup PR account

December 4, 2013/0 Comments/in Account win /by Team TMN

Expose Communications has signed a new PR contract with newly launched cosmetics line, Micaroon Makeup. Founded by entrepreneur Rima Khoreibi, the collection of top quality cosmetics features packaging inspired by the feminine look of macaroons and is currently available at S*uce boutique.

“We are delighted to add Micaroon Makeup to our portfolio of ever-expanding beauty clients and to raise the awareness of this brand in the region,” says Dana Abdelhadi, Director of Expose Communications.

Lowe MENA win Masafi creative account

November 27, 2013/0 Comments/in Account win /by Team TMN

Lowe MENA has been awarded the regional creative duties for Masafi, and will take the up reins for the company’s through-the-line communications in the Middle East with immediate effect.

“We are extremely excited to be associated with such a prestigious and historical brand that’s been part of the U.A.E.’s fabric for decades. We look forward to sharing the journey of Masafi’s vision to expand across the region,” says Joseph Makhoul, General Manager of Lowe MENA.

Masafi CEO Reginald Randall adds: “We are delighted to welcome Lowe MENA onboard as Masafi’s new advertising agency and very much look forward to working with their experienced team as we continue to build the Masafi brand across the region and internationally. The team at Masafi would like to extend our congratulations to the winning team and look forward to building a strong and fruitful working relationship with the agency going forward.”

Established in the Emirate of Fujairah in 1976, Masafi has been a market leader for more than three decades and has grown to become the premium source for pure natural mineral water in the region. Today, Masafi offers a wide range of products from pure natural mineral water, fresh and natural juices, chips, basmati rice and tissues.

Lowe MENA is part of Lowe And Partners, one of the world’s leading advertising networks, and falls under the MCN (Media Communication Network) umbrella within the region.

FINASI appoints Schneider PR

November 26, 2013/0 Comments/in Account win /by Team TMN

Leading Italian interiors and fit-out company FINASI has appointed Schneider PR as its new communications representatives in the UAE. The company distributes top Italian names such as Molteni&C, Armani/Casa, Dada, Colombini, Gandia Blasco and Artemide amongst others.

“Following several projects and launches, we are excited to be working with FINASI on a long-term basis,” says Sandra Schneider, CEO & Founder of Schneider PR. “The FINASI name has become synonymous with luxury and quality and has established itself as one of the region’s most sought-after interiors companies, representing Italian high-end brands renowned the world over. We look forward to this exciting new collaboration.”

Crayons Communications wins digital media account

November 20, 2013/0 Comments/in Account win /by Team TMN

Following a multi-agency pitch, Crayons Communications has been appointed as the Digital Media Agency for Wipro Unza’s brand, Enchanteur. The campaign has been activated by establishing the brand’s social media platforms, and the agency will continue to oversee all digital activity from digital media planning and buying to development.

“We are very excited to have Wipro Unza as part of our client portfolio. The brand Enchanteur, for which we will be formulating a digital strategy, has a strong retail presence and a significant market share overall,” says Arshad Zaheer, Chief Executive Officer, Crayons Communications. “It also has a strong offline communication strategy. However, we plan to reinforce the brand by using digital as a new medium for the brand in this region, to enable them to better engage with consumers.”

COPIA wins White Dubai PR account

November 20, 2013/0 Comments/in Account win /by Team TMN

COPIA has signed renowned nightclub brand White as a new retainer PR client. White Dubai (sister club to White Beirut) will be launching later this month at Meydan Hotel and will be the first rooftop nightclub in the UAE with entertainment, live shows and elaborate visuals and lighting effects.

“We are very excited to be working with the Addmind group on the launch of White Dubai,” says Scarlett Woodhouse, Associate Director at COPIA. “Following the success of The White Room pop up over the last few months, we expect this new location to be a huge success.”

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