Account retained – The Media Network

Ruth Bradley Consulting retains Roberto’s

December 15, 2015/in Account win /by Michelle J Kuehn

Ruth Bradley Consulting has retained the Roberto’s DIFC account for a second year. Handling all PR, marketing and social media for the homegrown Italian restaurant, run by Skelmore Hospitality Group, Ruth Bradley Consulting has assisted the brand gain recognition in the What’s On Awards as Best Italian 2015 and as Best Restaurant Team in the Caterer Awards 2015.

“We are very proud to have been retained for a second year running by the Skelmore Hospitality Group,” says Ruth Bradley, Managing Director, Ruth Bradley Consulting. “After a successful first year with several awards under our belt, we’re looking forward to 2016, which will be an exciting year for Roberto’s and ourselves.”

Savola extends with OMD Arabia

April 8, 2015/0 Comments/in Account win /by Michelle J Kuehn

Savola Group extends its relationship with OMD Arabia by assigning the Omnicom Media Group agency to the newly created corporate account as well as reappointing it to its retail account.

OMD has been tasked with two of Savola’s three advertising accounts as well as the Savola retail brands, Panda and HyperPanda, under the Panda Retail Company umbrella which operates and manages over 260 supermarkets and hypermarkets within and outside Saudi Arabia.

“Our two companies have been partnering since 2010 and the decision to retain OMD Arabia for the retail account as well as extend to the Corporate account is a reflection of the success of and confidence in that relationship,” says Ahmad Chehade, Retail Brands Marketing Director, Panda Retail Company. “They have proved to have a superior understanding of the Saudi retail market and its unique challenges. Their sharp ideas and exceptional strategies have helped us to be ahead of the competition, both online and offline.”

“We are delighted to build on our long-standing relationship with Savola Group,” adds Hani Dajani, General Manager, OMD Jeddah. “They are a dynamic company, one that is not afraid to take risks and pioneer the way forward in the industries in which it operates. As such, it is a pleasure to continue our journey together and we look forward to coming up with innovative communications solutions for the Corporate brand.”

LIGHTBLUE re-signs Sony PlayStation Middle East

November 2, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Creative advertising agency LIGHTBLUE has extended its contract with Sony PlayStation Middle East for a further two years. LIGHTBLUE’s work with PlayStation has ranged from designing print ads to organising its biggest title and hardware launches; including Gran Turismo, Unchartered, DRIVE CLUB and DESTINY, as well as launching consoles such as PS Vita and the PS4. LIGHTBLUE has also conceptualised and created the PlayStation concepts for locally held regional gaming expo, GAMES for the last five consecutive years.

“LIGHTBLUE has made sure that the PlayStation brand has grown exponentially with their dedicated marketing tools and techniques,” says May El Husseiny, Head of Marketing, Sony PlayStation Middle East. “They always have the latest technological offerings, such as our Insta-Vending Machine, which was the first of its kind in the region and was one of the most talked about concepts at GAMES 14 this year.”

UM MENA to retain L’Oréal account

September 10, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch process, UM MENA has won the contract to retain the media planning and buying account for L’Oréal in the Middle East and North Africa region. Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic company’s 27 brands, with the account spread across four key categories in the Middle East – Consumer, L’Oréal Luxe, Active Cosmetics and Professional Care products.

“After an extensive review process, we are delighted to continue working with UM as our media agency,” says Thierry Houssin, Managing Director, L’Oréal Middle East. “Throughout the whole process we were impressed by UM’s strategic thinking, regional approach, their utilisation of consumer insights and data, as well as the strength and passion of the team.”

Chris Skinner, Regional Managing Director of UM MENA adds, “We are very proud to continue our longstanding association with L’Oréal in the region. This was a real challenge to UM MENA’s network strength, so ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L’Oréal’s brands across the MENA region.”

Insignia PR renews InterContinental Genève account

June 30, 2014/0 Comments/in Account win /by Team TMN

Insignia PR will retain representation of InterContinental Genève in the GCC and Levant region for a further six months. Built in 1963, the hotel has undergone a US $110 million renovation over the past decade, and first signed with Insignia PR in December 2013 upon completing the addition of hotel residences known as The Residences, which boast views of the Mont Blanc, the Jura Mountains and Lake Geneva.

“We are honoured to continue working with InterContinental Hotels & Resorts,” says Gabriela Asquith, Director, Insignia PR. “It’s a privilege to witness and support InterContinental Genève’s efforts in the hospitality space, especially after the refurbishment of The Residences by New York interior designer Tony Chi.”

Fikra PR retains St. Moritz account

April 14, 2014/0 Comments/in Account win /by Team TMN

Fikra PR has announced it will continue to handle the PR and communications for Engadin St. Moritz Tourism Organisation in the UAE and GCC for the second consecutive year. Fikra PR has also extended its service to ensure the St. Moritz website and social media pages are now available in Arabic.

“When it comes to luxury, St. Moritz is a well-known name worldwide and it’s all about royalty, celebrity and exclusivity,” says Shamim Kassibawi, Account Director, Fikra PR Dubai. “We are honoured to be appointed for another year and look forward to continue working closely with the team in St. Moritz.”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

entourage retains Google brand activation account

January 19, 2014/0 Comments/in International News /by Team TMN

entourage marketing and events has been retained as the lead agency to plan, advise and implement brand activation projects for Google in the Middle East. Google has ambitious regional engagement projects earmarked for 2014, and like previous years will work with entourage to implement them.

“entourage has been delivering award-winning brand activation projects for us ever since the Think Travel event on the World Island in 2012,” says Tarek Abdalla, Head of Marketing, Google Middle East. Following the consistent and high-class engagement planning and execution of a suite of bespoke events, we are delighted to have the agency as our marketing partner in the region.”

In 2013, entourage was responsible for successfully delivering a series of strategic brand activation projects including Arabian Travel Market, Think Video with Google at DIFC and several custom designed roadshows targeting the top media agencies of the region.

Mohammed Tayem, entourage chief, says, “Over the years, we have delivered industry leading marketing solutions for Google opening fantastic opportunities in the b2b segment. In 2014, we aim to further consolidate Google’s business in the region with visible results.”

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