Creative advertising agency LIGHTBLUE has extended its contract with Sony PlayStation Middle East for a further two years. LIGHTBLUE’s work with PlayStation has ranged from designing print ads to organising its biggest title and hardware launches; including Gran Turismo, Unchartered, DRIVE CLUB and DESTINY, as well as launching consoles such as PS Vita and the PS4. LIGHTBLUE has also conceptualised and created the PlayStation concepts for locally held regional gaming expo, GAMES for the last five consecutive years.
“LIGHTBLUE has made sure that the PlayStation brand has grown exponentially with their dedicated marketing tools and techniques,” says May El Husseiny, Head of Marketing, Sony PlayStation Middle East. “They always have the latest technological offerings, such as our Insta-Vending Machine, which was the first of its kind in the region and was one of the most talked about concepts at GAMES 14 this year.”