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The ULTRAs launched

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Ultratravel magazine, a UAE-based publication focusing on regional and international luxury travel destinations, has launched the Ultimate Luxury Travel Related Awards (The ULTRAs). With 20 categories including: airlines, airports, hotels, travel agencies and services, as well as specialised categories across UAE hospitality and tourism sectors, Ultratravel will determine one winner and four runners-up per category, culminating in the Ultratravel 100 list.

Winners will be announced at the Ultratravel 100 Awards, hosted in the Burj Al Arab Jumeirah on November 25, 2015. They will also be published in the Winter 2015 issue of Ultratravel, available from November 26 and distributed by The National and Aletihad newspapers. Voting for the awards is currently open to the public until October 31, and readers can vote online at www.thenational.ae/ultras.

 

Yas Viceroy Abu Dhabi welcomes Paula Tannous

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Yas Viceroy Abu Dhabi has appointed Paula Tannous to the role of Director of Sales and Marketing. With 20 years of experience in hospitality, Paula most recently worked as Complex Director of Sales and Marketing at Novotel and Ibis World Trade Centre Dubai, where she was jointly responsible for all major decisions regarding the hotels’ operations, strategies and directions. In her new role, she will be responsible for strategy development and internal operations for Yas Viceroy Abu Dhabi, playing a key role in all events and promotional activity happening in and around the hotel, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

“I’m delighted to be heading up such a vibrant and hard working team for such a prestigious property in Abu Dhabi,” says Paula. “This is an exhilarating time for Yas Viceroy, with exciting plans in place for 2016 and with the current preparations for the Formula 1, I’m honoured to be a part of this journey.”

twofour54 and ADMAF to partner

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twofour54 has renewed its partnership with the Abu Dhabi Music and Arts Foundation (ADMAF) for a sixth consecutive year, in an effort to support creative and cultural industries in the UAE, as well as nurture skills development for the media sector. Both parties have signed a Letter of Cooperation signifying a mutual interest to collaborate on programmes in various disciplines of media and creativity.

The two organisations will team up to develop joint activities that foster growth, development and awareness of media as well as the creative and cultural industries in the UAE, with a focus on young adult Emiratis and the wider Emirati community. The partnership will also establish a new mechanism for effective sharing of information amongst the filmmaking community, aiming to support emerging and established Emirati film-makers.

“Our partnership with ADMAF plays a significant role in supporting our mission to nurture young talent and equip them with the skills and knowledge necessary to lead successful careers in the media industry,” says Noura Al Kaabi, CEO , twofour54. “The agreement will provide talented individuals with access to twofour54’s unique offerings and services, helping to sustainably grow our local media industry.”

Hoda Al Khamis-Kanoo, Founder, ADMAF, adds “ADMAF and twofour54 share an unwavering commitment to investing in the creative and cultural industries of Abu Dhabi. Through collaborations that spawn media, the comic arts and film – in both training and practice – together, we are sowing the seeds of creativity and innovation among the next generation.  This Letter of Cooperation affirms the strong bonds between our organisations and gives welcome momentum to further joint initiatives in future.”

Noura Al Kaabi joins LinkedIn’s Global Influencers

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Noura Al Kaabi, CEO of twofour54, is the first woman from the Middle East and North Africa (MENA) region to be selected for LinkedIn’s Global Influencer Programme, a platform for leaders in their respective geographies and industries to share their insights and discuss topics of interest on the social network aimed at professionals.

Approximately 500 personalities hold the LinkedIn Influencer badge globally, including: His Highness Sheikh Mohammed Bin Rashid Al Maktoum, President Barack Obama, Bill Gates and Arianna Huffington.

twofour54 and ADMM to partner

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twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.

“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.

Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”

Ghaleb Zeidan heads Weber Shandwick Abu Dhabi

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Ghaleb Zeidan, former Deputy Managing Director of Weber Shandwick in Abu Dhabi, has been promoted to Managing Director of the Twofour54-based agency. Having been with the company since 2010, the former journalist from Lebanon has successfully led a number of the agency’s largest accounts as well as having grown its government communications practice into the leading practice in the agency today.

“Our Abu Dhabi office is an award-winning operation that is well renowned for the quality of its work and the calibre of its team, which is unique locally in that it is comprised of largely Arab nationals from Abu Dhabi itself who live and breathe the local market,” says Ziad Hasbani, CEO of Weber Shandwick MENA. “With a five-year successful track record at our company already behind him, I am in no doubt that Ghaleb is the right leader to take our Abu Dhabi office forward into its next exciting chapter.”

Abu Dhabi Media Summit to be held in 2016

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The sixth edition of the Abu Dhabi Media Summit (ADMS) will be held from April 5, 2016 – April 7, 2016 by The Media Zone Authority – Abu Dhabi. Powered by twofour54, the summit’s topics, agenda and key speakers will be announced shortly and will be in line with twofour54’s vision to promote Abu Dhabi as a leading hub in the global media industry.

Under the theme of ‘Driving and Sustaining Future Media in MENA and Beyond’ the last edition of ADMS was held in November, 2014 and attracted over 1,300 local, regional and international attendees. The summit has previously hosted Her Majesty Queen Rania Al Abdullah of Jordan, and key representatives and industry leaders to discuss the future of media in the MENA region and the world.

The Abu Dhabi Media Summit is held once every two years to host a number of industry leaders to build on Abu Dhabi’s position as centre of innovation in the Arab world.

For further information on the summit, visit www.admediasummit.com

For further information, contact William Royce at william.royce@twofour54.com / +971 (0)50 614 6653