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Emma Farmer joins Custard Communications

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Events agency Custard Communications has appointed Emma Farmer to the role of General Manager. With over ten years of experience in events management, Emma previously worked with Centaur Media, UK as the Events Manager and most recently with Dubai Lynx as the Festival Director. In her new role, she will be joining the agency’s management team to oversee the strategic planning and representation of to meet their clients’ needs across the UAE.

“Strategically, now is the time for us to leverage our reputation and experience in the region to further strengthen our position as an industry leader,” says Nicola Holmes, Co-Founder, Custard Communications. “Emma has a fantastic track record and brings passion, strategic vision and clients’ needs to the heart of everything she does.”

Emma adds “I am very proud to be joining Custard, particularly at such a significant time for the company. I am looking forward to working with the team and driving the company forward.”

Mr and Mrs Brunch launches new app

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UAE-based blog, Mr &Mrs Brunch has launched Let’s Brunch, an easy to use brunch information portal. Let’s Brunch is a free application that features a comprehensive list of over 30 brunches across Dubai and Abu Dhabi as well as a review section that aims to help users plan their brunch with greater ease. The app is available for download with an in-app purchase option to unlock special benefits such as; discounts, free post brunch beverages and complimentary pool access.

Lucy Self joins Q Communications

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Lifestyle and PR agency Q Communications has welcomed Lucy Self to the role of Senior Executive. With over ten years of experience in PR, journalism, marketing and copywriting, Lucy most recently worked with Anteater PR where she was responsible for a number of accounts including; giraffe and Dominic Ansel. In her new role, she will be working with Q Communications Abu Dhabi on all media operations, from engaging press campaigns to generating sharp social media content.

“I chose to join Q Communications because I’d heard they were one of the best in the business, with a reputation that reached as far as London when I was looking to relocate,” says Lucy. “Judging from my first couple of days, I’m joining a hard working and inspiring team. I can’t wait to get stuck in, hopefully bringing some of my experience of the London lifestyle scene to Dubai.”

Publicis consolidates regional LeoComm offices

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Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGroup, its strategic communications and engagement firm. Leocomm offices in the UAE, Egypt, Lebanon, Qatar and Saudi Arabia will now become MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies, which also includes; Leo Burnett, Publicis Worldwide, Flip Media, Arc and Saatchi & Saatchi. MSLGROUP’s Communications and Network Consulting (CNC) Network also has offices in Dubai and Abu Dhabi, servicing mostly corporate and public affairs clients, which will remain a separate unit inside of MSLGROUP.
“We are thrilled to grow our network in the Middle East,” says Guillaume Herbette, CEO MSLGROUP. “LeoComm PR brings to the table specialised communications expertise, vast knowledge of the Middle East and an in-depth understanding of regional market trends. Together, we look forward to providing our global and regional clients with a full scope of integrated public relations services.”
Raja Trad, CEO, Publicis Communications Middle East and Africa, adds “In recent years, LeoComm PR has built a strong legacy of growth, one rooted in a powerful ‘think global, act local’ communications strategy. Today the agency’s new identity will help further crystallise this approach and cement its mission to deliver fully-integrated, all-encompassing public relations services.”

WhiteFox and Yardstick to partner for new media portfolio

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WhiteFox Media Group is set to partner with Yardstick Marketing to launch a full media portfolio for the LuLu Group’s Al Wahda Mall in Abu Dhabi. The portfolio, set to launch in November 2016, will consist of an online platform, digital magazine and a print magazine titled @AWM, which will be available in both English and Arabic. With a total estimated audience of over 100,000 for the portfolio via an initial print circulation of 10,000 copies, direct customer databases and online readers, @AWM will be distributed quarterly around the Al Wahda Mall, as well as in surrounding hotels and residential apartments.

“We are very excited to be working with Al Wahda Mall, Yardstick Marketing and a company as established as the LuLu Group,” says Chris Haill, Partner and Group Commercial Director, WhiteFox Media Group. “The magazine and associated media will offer the retailers an opportunity to promote their brands, products and services to a wider audience through our cross platform offering. Lastly, we believe the new partnership can increase the footfall to the mall through offering added value to the Al Wahda experience.”While we will be proactively speaking with brands, agencies and PR companies, I would encourage all to get in touch with me to be part of the capitals newest and most exciting media launch in recent years.”

Media community unite to help friend in need

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The UAE’s media community is uniting to help Jeff Price, who has been diagnosed with a rare brain condition that his medical insurance won’t cover. A member of the media community in the UAE for over 22 years, Jeff has hosted numerous radio and TV shows, helped to launch City 7 TV, Radio 1 as well as Radio 2 and voiced family entertainment for many premium events such as Emirates Airline Dubai Rugby Sevens, Legends Rock Dubai Tennis and Dubai Duty Free Tennis. He has championed causes across the region and raised funds for a number of charities, projects and causes.

Family, friends and colleagues of Jeff have helped to cover his initial surgeries, but he now needs to raise more than AED300, 000 in order to have a valve fitted for a third time to reduce pressure on his brain and for the further medical treatment that will be required in this complex diagnosis. To help, visit www.gogetfunding.com/help-jeff-price.