La Femme has welcomed Sarah Williams to the role of Deputy Editor. With over seven years of experience, Sarah has previously worked with publications including; Hotelier, Caterer Middle East and, most recently, Bloomberg Businessweek. In her new role, she will be working on leading content creation, writing and editorial direction for the magazine, with the aim of creating features that show what fashion can achieve.
“I chose to join La Femme because I love the work ethic and attitude of Cindy Bailey, Pinpoint Media Group’s Group Editor, as well as the magazine’s aesthetic – there isn’t anything as high fashion and beautifully produced in the GCC as La Femme,” says Sarah. “I’m looking forward to the creative freedom of the role and bringing my Los Angeles experience to a Dubai magazine.”