Reckitt Benckiser partners with UM MENA

Health and hygiene company Reckitt Benckiser (RB) has appointed UM MENA as its media agency partner across the Middle East region. The partnership will see UM MENA working with RB across their stellar portfolio of brands – Dettol, Veet, Durex and Scholl among many others. UM MENA’s remit will encompass all touch points, including mainstream media, social media, search and digital. RB has an existing global partnership with Interpublic Group and this appointment will strengthen the relationship.

“I’m truly excited to start this new relationship with Universal McCann,” says Cecile Divisionali, RB’s Managing Director for the Middle East. “The time has come for RB ME to have a holistic and integrated approach to our media strategy. Doing so, we will be able to excel in the way we reach our consumers.”