FOREO welcomes new Digital PR Manager

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Multinational beauty brand, FOREO has appointed Anahita Guha to the role of Digital PR Manager. Having graduated with a Master’s degree in Media and PR from Newcastle University, Anahita previously worked with Socialize as Account Executive and most recently with Golin MENA as Senior Account Executive, where she managed global technology brands such as Oracle and Kaspersky. In her new role, she will handle the content advertising, media and influencer partnerships for multiple emerging markets globally.

“I’m extremely excited to commence my journey with FOREO,” says Anahita. “Given that the brand is relatively new and growing very rapidly, the potential for learning is enormous. The fact that I get to work with a fun, young team of talented people in a dynamic environment is just an added bonus!”

Motivate and Vamp form new partnership

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Motivate Publishing has partnered with influencer marketing platform, Vamp as a part of its digital expansion plan across the MENA region. The new partnership will grant Motivate access to the industry’s most effective creative talent through Vamp’s influencer platform. The agreement will also see the Vamp platform ensure that campaigns are designed for maximum impact, using a highly curated selection process that considers brand values, authentic audience reach and creative content.

“One of our strengths as a company is our agility and our ability to capitalise on new media trends, which is at the forefront of our business strategy,” says Ian Fairservice, Managing Partner, Motivate Publishing. “The influencer market provides us with a tremendous opportunity to reach audiences in new arenas and across important territories, and we’re excited to forge this new path with a company that has illustrated a creative alignment with our own values and huge potential for growth.”

Jamie O’Loane joins Motivate

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Motivate Publishing has appointed Jamie O’Loane to the role of Senior Sales Manager of Emirates’ inflight magazine, Open Skies. With nine years of experience in sales, Jamie previously worked with ITP Media Group, as Sales Executive of MEP Middle East magazine before being promoted to Regional Sales Manager of the title, where he managed the print and online sales alongside event sponsorship. In his new role, he will manage Open Skies’ accounts across the GCC market as well as on an international scale with target countries including the US, Japan, Thailand, Russia and Australia.

“This new role has given me a new challenge and a chance to utilise my skills within the consumer market on a global scale,” says Jamie. “Emirates airlines is one of the biggest companies within the region and to work on its brand and titles was an opportunity I couldn’t refuse. I feel confident about the challenge ahead and working with some of the world’s biggest brands and achieving great things within our inflight division – here at Motivate Publishing.”

Hill+Knowlton Strategies wins at MENA Young Lions PR

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PRCA MENA has announced Hill+Knowlton Strategies’ team of Mohamad Saber and Peter Hermina as the winners of the MENA Young Lions PR Competition for their ‘Half a Million Dollars’ campaign. The third year of the competition saw over 28 entries from teams of two, all creating effective and creative campaigns as per a brief from Education for Employment. Sponsored by the International Communications Consultancy (ICCO), the team will go on to represent the region at the Cannes Lions International Festival of Creativity that will take place from June 17 – 21, 2018.

“It was inspiring to see the amount of passion, creativity and energy being put into the PRCA MENA Young Lions entries,” says Alex Malouf, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble, and part of the judging panel for the awards. “The short-listed entries combined sharp insights, innovative strategies and extensive use of measurement. The finalists made our decision very tough at the end of the day and I’m confident that the PRCA MENA Young Lions winners will do the region justice in Cannes.”

Leanne Foy, General Manager, PRCA MENA, adds “I would like to congratulate Mohamed and Peter on their win. We wish the pair the best of luck in Cannes where I am sure they will do the industry and the UAE proud.”

New Middle East Communications Manager at Estée Lauder

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Estée Lauder Middle East has appointed Hannah Raven-Wright to the role of Middle East Communications Manager. Hannah most recently worked with Edelman DABO as Senior Account Manager, where she worked across a range of consumer PR accounts including Majid Al Futtaim Holding, MINI Middle East and BMW Middle East. In her new role, she will manage the PR, communications and influencer campaigns for three of Estée Lauder Middle East’s brands; Bobbi Brown, Clinique and Aveda from strategy through to execution.

“I am thrilled to have joined the Estée Lauder Companies,” says Hannah. “It is extremely exciting to be looking after three brands I have been a consumer of for many years.”

GraziaME.com goes live

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Grazia Middle East has launched its new digital platform, GraziaME.com. The new website aims to deliver a mix of fashion, beauty, celebrity news and luxury content directly to its audience, complementing its print and social media channels for a complete 360 conversation. The new website will also feature a combination of editorial and ecommerce, with Grazia Shop that will enable readers to shop covetable curations by the Grazia team as well as host takeovers by a coterie of Instagram celebrities and selected brands.

The new website will be lead by Olivia Phillips, Deputy Editor of Grazia Middle East. She will oversee the content and contribute strategies for the growth of the digital platform.

“This is an emotional day for Grazia Middle East,” says Alison Tay, Editor-in-Chief, Grazia Middle East. “We’re so excited to offer our readers more ways to connect with and contribute to conversations about how we can all make a difference in the world and to extend the brand’s reach further in the GCC.”