In response to the significant increase in billings in 2014, OMD Arabia has undergone a management restructuring and named new General Managers for its offices in Riyadh and Jeddah.

Toni El Rahi, previously General Manager of OMD Riyadh, has taken the role of Business Development Director for OMD Arabia’s parent company, Omnicom Media Group Saudi Arabia, reporting to CEO Choucrallah Abou Samra. In this role, he will capitalise on his vast network of connections and his talent for identifying and securing the best client relationships across the group. Toni will also hold the general management responsibilities of PHD Riyadh.

Faisal Shams, most recently a Business Unit Director at OMD UAE, has been promoted to General Manager for OMD Arabia, additionally managing its Riyadh office. Having gained significant experience climbing through the ranks of planning with the agency, Faisal will be responsible for building the business, strengthening the brand and deepening client relationship across the Kingdom and Riyadh.

Finally, Hani Dajani has been appointed as General Manager of OMD Jeddah, reporting to Faisal Shams. Most recently holding the position of Head of Planning, his primary objective in his new role is to maintain the network’s leading position in the Jeddah market and drive its digital and innovation agendas forward.

“At a time of rapid expansion, these new appointments strengthen our position to embrace the challenges and assignments that await us,” says Choucrallah Abou Samra, CEO, Omnicom Media Group Saudi Arabia. “With his experience, Toni is ideally placed to steer growth for the whole group. Faisal has managed some of our most demanding clients in the past, demonstrating unique leadership skills, and Hani has always led from the front with clients and prospects. I have full confidence in their ability to navigate our growth and pioneer the way forward for our clients, partners and the industry.”