BPG Bates, the regional advertising, design and events & activation agency headquartered in Dubai, has appointed Nicky Bar and Head of Events & Activation. With over 20 years of experience within the sector and in the UAE since 2007, Nicky has held the role of Events Director at DABO & CO, DWTC and most recently as Events Director at ITP Publishing Group. Having worked with a wide array of clients including HSBC, Cartier, Canon, Coca-Cola, Etihad, Mars, Neutrogena and Unilever, Nicky will now be working across all of BPG Bates’ clients and in close collaboration with the other BPG Group companies.
“It is a great time to be joining BPG Bates,” says Nicky. “The agency has a great pedigree and the real ambition to help clients build their brands and bring great ideas to life. This is where my experience lies and I look forward to helping BPG Bates to grow the events & activation business to realise its full potential.”
Nick Clements CEO of BPG Bates adds, “We are excited that Nicky is bringing her huge experience to BPG Bates. She has worked across all sectors of the industry and throughout the MENA region and we are confident that she will help us further improve and grow our events & activation operation.”