Nissan Middle East and Infiniti Middle East have selected OMD as their new regional partner for media communications as of May 2016, following a comprehensive media review. The new agreement covers a comprehensive scope of services offered by the company, driven by data and analytics solutions and includes media planning and buying, content marketing, search and performance marketing. It also constitutes the use of cutting-edge technology in order to harness latest trends in on-the-go digital media consumption, particularly applicable to automotive consumers as they shop.
“We’re extremely proud of the hard work and dedication we put into devising the right marketing strategies for both Nissan and Infiniti, based on business-driven analytics and real insights uncovered from our bespoke research,” says Nadim Samara, Managing Director, OMD, UAE and Lower Gulf. “The automotive industry has a lot of room for technology-led innovation and as a team of automotive enthusiasts, we’re looking forward to breaking fresh ground together with the team.”