The Summit International Awards has presented octOpus Advertising with a Bronze at the 2014 Summit Creative Awards. The Summit Creative Awards celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. This year saw over 5,000 submissions from 24 countries, with Dubai-based octOpus being recognised for its entry in the B2B Service Website category; creative work done on the Indoogoo website, which provides a free marketing and procurement solution for members of Indoogoo, a global trading network for the heavy industry. The 20th annual creative competition was held in Oregon, USA.
“Indoogoo is a unique business, the first of its kind,” says Jon Fraser, Managing Director, octOpus. “The Indoogoo website represents a paradigm shift in the way that heavy equipment is traded and planned globally. octOpus has created a social media platform for the heavy industry that facilitates trade and business connections across eight industrial categories including oil and gas, construction, marine vessels, mining, cranes, transport, earthmoving and compaction, and farm and forestry. The Summit Creative Awards has recognised the unique and creative approach that octOpus took for the Indoogoo brand. We are thrilled to have been recognised for this.”
Jocelyn Luciano, Executive Director for the Summit International Awards adds, “Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, blind judging processes and strict bylaws limiting winners, only deserving entries receive recognition, and octOpus scored among the very best. The website was cleverly structured to simplify both social interactions and sales transactions among its members. Its user-friendly interface and creativity made octOpus’ entry a favourite among the judges.”