Initiative appoints Global Creative Director

Global communications network Initiative, part of IPG Mediabrands, has appointed Nick Childs to the role of Global Chief Creative Officer. Reporting to Global CEO, Jim Elms, Nick will be responsible for overseeing creative story-building and trans-media content development for Initiative, which has offices in 73 markets and clients including Unilever, SAB Miller and BMW.

“We are thrilled to welcome Nick to the team,” says Jim Elms, CEO, Initiative. “At Initiative, we are not afraid of doing things differently. Nick’s exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency, and will ensure we continue to succeed in taking clients into bold new territories.”

Nick adds “I’m beyond excited to be joining the agency at this stage of their journey and point in my career. In the past decade, we’ve seen a rise in integrated strategically-driven creative ideas that stretch across all media and Initiative has the opportunity to add to that growth. It’s also a change to have fun and help a great, global team work with exceptional clients.”