hug secures Shell UAE

The UAE arm of global petroleum chain, Shell has appointed hug digital to handle its digital marketing communications across the region. The agency will be responsible for social media management, content creation, community management, digital campaigns, web listening as well as reporting and research for the brand.

“After tying the knot with them in Egypt six months ago, Shell realised that we are simply made for each other,” says Hussein M. Dajani, COO, hug digital. “Shell, a part of our daily lives, is the ideal client, both innovative in their approach to energy and global client reach and scale. They are out to change the world of energy and we are excited to be partnering with them in this contextual movement.”