Global communications firm Hill+Knowlton Strategies has welcomed Matthew Dessani to the role of General Manager for Saudi Arabia. Matthew brings over two decades of multinational brand agency management experience to his new role, having previously lived and worked in the UK, Romania, Kuwait and Dubai. He will now be responsible for leading the firm’s Saudi team, under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, focusing on strategy development, creativity and client service.
“Two decades of global marketing experience and international brand building provide Matthew with a fundamental understanding of how to frame an issue, define and target audiences and how to develop and deliver compelling campaigns across multiple platforms,” says Sconaid McGeachin, President and CEO, Hill+Knowlton Strategies, Africa, Middle East and Turkey.
Matthew adds “There is probably no greater or more exciting challenge globally for a communications professional than that presented by Saudi Arabia right now. The Kingdom is on the cusp of a remarkable economic transformation, while its position at the centre of global geo-politics and its size as the preeminent economy of the Middle East makes this a compelling opportunity.”