Gulf News Media (GNM) has welcomed Matthew Moore to the role of Group Marketing Manager. Having recently arrived in Dubai from the UK, Matthew has over 18 years of marketing experience, 15 of which are in the media and publishing sector. He most recently worked for Johnston Press as Head of Marketing and Communications, where he focused on driving total audience growth and customer engagement. In his new role, Matthew will be looking to implement marketing strategies across the GNM portfolio and drive audience growth and commercial revenues across print, radio and digital.
“I’m delighted to be joining GNM at this exciting time in the UAE media sector,” says Matthew. “Our brands are key components of the media landscape in the UAE and I am looking forward to working with the talented teams here. We have some great marketing campaigns and brand plans lined up for 2016 and these will not only help with our audience growth but will also mean we engage and interact with our customers more than we ever have. Gaining a deeper insight into our customers means we can deliver more relevant, personalised content to our audiences when they want it.”