Grayling’s Middle East creative arm, GCreative has appointed Arian Hashemi to the role of Creative Director and Khalid AlAtrash to the role of Client Service Director. With 15 years of experience, Arian previously worked with All About Brands as Design Director before establishing his agency, Arian Hashemi and working across clients such as Yas Marina Circuit and Abu Dhabi Media. In his new role, he will work on building innovative strategies to develop the agency’s projects, branding and production activities across the region.
Khalid also joins the team with ten years of experience, having previously worked with M&C Saatchi as Senior Account Manager and most recently with You:Experience as Account Director, where he managed clients such as Etihad Airways and the National Bank of Abu Dhabi. In his new role, he will work on building strong client relationships to drive GCreative’s vision and growth across the region.
“Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise in building strong client relationships will drive GCreative’s vision forward,” says Loretta Ahmed, CEO, Grayling MEA.