FP7/DXB wins pitch to retain Emirates NBD account

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”