FP7/DXB secures children’s retailer brand

Full service advertising agency, FP7/DXB has been appointed to represent children’s retailer brand, Babyshop in the Middle East. FP7/DXB will work with Babyshop across all verticals on their creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. The agency will also conceptiualise and deliver integrated creative solutions across more than 15 countries in the MENA region.

“FP7/DXB are absolutely thrilled to be working with Babyshop and specifically a client team who are genuinely appreciative of brave creativity built around disruptive ‘truths’,” says Jon Marchant, Managing Director – UAE, FP7/MENA. “We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity and customer footfall.”