Dubai-based communications agency, expose-communications has won the account to handle all PR operations for NOOK. Founded by Ayah Halawani and Nada Al Bahri, NOOK is a concept store that specialises in home accessories and offers minimalist inspired decors at an affordable price. expose-communications will be responsible for all PR activities to build the profile of NOOK and raise awareness of its launch across the Middle East.
“We are thrilled to be working with NOOK,” says Dana Abdelhadi, Managing Partner, expose-communications. “It is a great new spot for home accessories in Dubai and is filling a big gap in the market, offering unique products at great prices. Our team will be working across all media to launch the brand in the region.“