CommFirm secures new F&B account

UAE-based communication consultancy CommFirm has been appointed to handle all integrated communications for nkdpizza as they re-enter the UAE market. The firm will handle all digital, media, PR and special events for nkdpizza, including the launch of three upcoming outlets in Motor City, Business Bay and Dubai Marina.

“We are happy to be back in the UAE after an absence of just over a year,” says Edward Rizk, VP Operations, nkdpizza. “We wanted to return with a bang so it was important for us to be aligned both globally with our international agency and locally in the UAE. We felt that CommFirm’s offering matched our mission and vision and is able to support our activities in the UAE, which is a very important market for us.”

Tony E. Saade, Director of Brand Strategy, CommFirm, adds “After an intensive pitch process, we are ecstatic to have been selected to work with a healthy and exciting pizza brand like nkdpizza. The region needs healthier fast food brands and we are confident that nkdpizza will go a long way to filling this gap perfectly.”