Public relations agency, Cicero and Bernay (C&B) has signed a strategic affiliation with Kalima, a subsidiary of communications group, Impact, as a part of its plan to expand into Algeria and Tunisia. The new agreement will see C&B provide public relations services, PR Strategies, on-ground support and development of targeted communications, with an aim to cater to the growing Algerian and Tunisian markets. The affiliation will also ensure that Kalima secures a strong footprint in the PR industry to strengthen C&B’s presence across the GCC.
“Kalima has a similar ethos to that of C&B – focusing on adding value to clients through a customer-centric and results-focused approach,” says Ahmad Itani, COO, C&B. “This shared philosophy makes us natural partners and we are pleased to be adding Kalima to our network of experts – adding valuable insights to C&B’s network from Algeria and Tunisia.”