Cheil unveils new global identity

Cheil Global Network is rolling out a new ‘The Network Built for Now’ identity across its entire network of agencies. Developed by London-based design consultancy johnson banks, Cheil’s new identity was designed to reflect its growth as a network of specialist agencies, embodying both the entrepreneurial spirit of its origins in Seoul and its place in the Asian tech revolution. The global positioning of Cheil as The Network Built for Now is also intended to strengthen the network’s reputation for specialism in brand communications, retail, innovation, social and design.

“We’re lucky enough to be building the first network built for now,” says Aaron Lau, President of International, Cheil Global Network. “That means we’re not encumbered by where the industry has been or sustaining hundreds of traditional offices. Instead, we can focus on what clients need in this day and age.”

Chris Chalk, Global Chief Strategy Officer, Cheil Global Network adds “The ability to create, embrace and exploit change will define success, or failure, for all brands and businesses in the future. Our business is no different and we are purpose built for change.”