Zenith launches new brand identity

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Following the global rebrand of Zenith’s identity, proposition and platforms, the ROI agency has launched ROI+, a new global approach to communications. ROI+ aims to drive profitable growth for clients through the creation of upstream strategies, designing personalised communication and maximising downstream efficiencies. The launch of the agency’s identity will also see the addition of a new interactive section called Global Intelligence, which will make Zenith’s data and insights on advertising expenditure forecasts available online.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention,”says Vittorio Bonori, Global Brand President, Zenith. “I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”

@AWM magazine launches in Abu Dhabi

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Yardstick Marketing Management has partnered with WhiteFox Media Group to launch a new quarterly magazine for Al Wahda Mall in Abu Dhabi. The print and digital magazine, named @AWM will feature a spectrum of products from Al Wahda Mall ranging from fashion, health, entertainment, cars, homeware, electronics, dining and travel. With 10,000 copies in circulation, @AWM will also include interviews, offers and promotions as well as feature editorial content. The magazine will be available as a complimentary publication, catering directly to the mall’s customers and online readers as well as the surrounding hotels and residential apartments.

Noel Ebdon, Managing Director and Editor-in-Chief of WhiteFox Media, will take on the role of Publisher and Editor-in-Chief of @AWM and Anishkaa S Gehani will also be joining Noel as Consulting Editor of the title. As the Founder of Yardstick Marketing Management, Anishkaa brings with her 13 years of media, marketing and PR experience. As the editorial heads of the new title, Noel and Anishkaa will oversee all the editorial content of the magazine.

“We are delighted to launch our very first official magazine, which I believe is another step forward in connecting our retailers to our visitors,” says Mohammed Nauman Thakur, General Manager, Al Wahda Mall. “With the launch of @AWM, we will keep our visitors abreast with everything that is trending in the fashion and lifestyle space, update them on the mall’s brands, as well as interviews and features relating to the wide range of products the mall covers.”

M&C Saatchi PR expands into the UAE

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Public relations agency, M&C Saatchi PR, part of M&C Saatchi has opened its UAE offices as a part of its expansion plan into the region. The new PR division will increase M&C Saatchi’s existing businesses in the UAE and offer clients across the region a range of fully integrated creative communications services. The new launch will also see the appointment of Amy Brill to the role of Head of PR, having worked with clients such as Hilton, Kimberly Clark and Kenya’s Ministry of Tourism, Amy brings with her a solid background in brand and multi-markets. In her new role, she will head all PR operations at the Dubai and Abu Dhabi offices reporting to the Global CEO at M&C Saatchi PR, Molly Aldridge, as well as drive new business growth and ensure the delivery of quality and creative work.

“M&C Saatchi PR is a close-knit, yet truly global agency with expertise in delivering some of the industry’s best campaigns for the world’s top brands,” says Amy Brill, Head of PR, M&C Saatchi PR, UAE. “I look forward to bringing the same passion and energy that the global M&C Saatchi PR family is known for to this dynamic and fast-moving market. Watch this space!”

CPI launches online technology platform

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CPI Media Group has launched online technology platform, Tahawultech.com. The new platform will cover stories from the technology industry as well as offer technology decision makers and business leaders across the region an online forum to express their opinions and share stories about the industry. Tahawultech.com will also include CPI’s online technology publications such as, Computer News Middle East (CNME), Reseller Middle East and Security Advisor Middle East to create a digital home for readers across the region granting them access to the latest news, data and analysis under one platform.

“The launch of Tahawultech.com is a hugely exciting new development for CPI Media Group and its long-established technology brands,” says Natasha Pendleton, Publishing Director, CPI Media Group. “By unifying our current digital offerings under one new platform, we are consolidating up-to-date technology and business transformation news from across the region, whilst offering new fantastic opportunities through original video content generation, thought leadership editorials and digitally focused events.”

Debonaironline.com launches new look

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Dubai-based media company, Pinpoint Media Group has re-launched its men’s online lifestyle publication, debonaironline.com. The revamped website will include an expanded e-commerce platform to offer a range of clothing, footwear, accessory and grooming products. The platform will also feature a stronger synergy between the magazine’s editorial content and products in its online store for its readers, suppliers and advertisers to access from across the region.

“The website boasts of a carefully curated mix of items that fit the magazine’s DNA and align with its mandate of offering readers access to luxury lifestyle content and products,” says Darren Hodgkin, CEO, Pinpoint Media Group. “This means readers get the high-quality editorial content Debonair is known for supplemented by products related to the articles.”

One – Source launches in the UAE

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PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

New launch at House of Comms

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Dubai-based integrated communications agency, House of Comms has launched new creative division, experiential. The new division will focus on helping clients build their brands using non-traditional, high-impact and event management solutions. The launch of the new division will also see the appointment of Laura McCartney as Head of experiential, bringing with her over seven years of experience and having previously worked with Edelman Dabo as Account Director. In her new role she will work across House of Comms’ portfolio of clients and oversee the experiential operations as well as the development of creative strategies for the new division.

“The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients,” says Laura. “House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated communications campaigns. I’m hugely excited!”

Paris Norriss launches new YouTube channel

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Founded by media personality, Paris Norriss, Guyindubai.com’s YouTube channel is now live. Featuring Paris himself, experimenting and trying out extreme sports and challenges in Dubai as well as covering the city’s top social events, the channel aims to serve as a guide for residents and tourists alike.

“I launched the Guy in Dubai YouTube channel to create a visual insight into the extreme and exciting side of Dubai,” says Paris. “No other city is quite as limitless and I’ve set out to capture this in an entertaining show that educates the viewer on how they can get involved and hopefully inspire people to tick items off their bucketlists.”

www.youtube.com/user/paznoz

AL Publishing launches online video channel

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Dubai-based Arabic publishing company, AL Publishing has launched new online video channel, al-video.com. al-video.com is an online portal that aims to enhance Arabic digital content by focusing on video coverage of news and events across various fields including business, technology, travel, hospitality, culture and arts across the GCC region. The new channel will also feature social responsibility initiatives and activities by non-profit organisations as well as exclusive interviews with top CEO’s across the region, technical reviews of several high-profile products and other cultural and social video reports.

“The success we have achieved in our first year affirms the vitality of the new publishing model we adopted, concentrating on B2B high quality Arabic content through six specialised portals and supported by a bilingual news wire platform,” says Ali Mohamad, CEO and Group Editor, AL Publishing. “AL Video is our eighth portal and the first of its kind in the region which reflects our commitment to high quality Arabic content.”

Soho Communications launches in the UAE

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PR professionals Peta Thorpe-Evans and Chloe Ragg have teamed up to launch new communications agency, Soho Communications. With experience in the PR and marketing industry, Peta previously worked as Marketing Director at Praias Boutique and recently as a freelance PR, Social Media and Marketing Consultant across a portfolio of clients such as MA Models, Lucia Clinic and Vii Dubai.

Chloe brings with her, experience in media and PR having worked with Gulf News Broadcasting, Time Out Dubai andcurrently as Managing Director of Fox and Hound Communications. The new agency will operate as a PR, social media and events consultancy with a focus on lifestyle and hospitality clientele across the UAE.

“We’re both really excited to announce the launch of Soho Communications in Dubai,” says Peta Thorne-Evans, Co-Founder, Soho Communications. “We’ve both been working separately across the hospitality and lifestyle division for quite some time and have seen a real opportunity to join forces and work together on offering clients a personal, in-house approach.”