Zenith launches new brand identity

Following the global rebrand of Zenith’s identity, proposition and platforms, the ROI agency has launched ROI+, a new global approach to communications. ROI+ aims to drive profitable growth for clients through the creation of upstream strategies, designing personalised communication and maximising downstream efficiencies. The launch of the agency’s identity will also see the addition of a new interactive section called Global Intelligence, which will make Zenith’s data and insights on advertising expenditure forecasts available online.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention,”says Vittorio Bonori, Global Brand President, Zenith. “I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”