Debonaironline.com launches new look

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Dubai-based media company, Pinpoint Media Group has re-launched its men’s online lifestyle publication, debonaironline.com. The revamped website will include an expanded e-commerce platform to offer a range of clothing, footwear, accessory and grooming products. The platform will also feature a stronger synergy between the magazine’s editorial content and products in its online store for its readers, suppliers and advertisers to access from across the region.

“The website boasts of a carefully curated mix of items that fit the magazine’s DNA and align with its mandate of offering readers access to luxury lifestyle content and products,” says Darren Hodgkin, CEO, Pinpoint Media Group. “This means readers get the high-quality editorial content Debonair is known for supplemented by products related to the articles.”

Dan Cotter joins MCG Associates

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Digital and creative recruitment agency, MCG Associates has welcomed Dan Cotter to the role of Associate Director. With a diverse experience in the media and public relations industry, Dan previously worked with Sky Sports as Producer, at BBC as a Journalist and most recently with TOH PR as Group Account Director. In his new role, he will look after the public relations desk specialising in the recruitment of agency and client-side communication professionals.

‘I’m very excited to join MCG Associates – as I love working with creative, ambitious people who demand a challenge,” says Dan. “The communications sector is a dynamic industry with highly intelligent, driven people. MCG Associates has a great reputation in the industry and when I decided to make the move, they were top of my list of companies to work for.”

FleishmanHillard ME makes new appointment

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Communications firm, FleishmanHillard Middle East has appointed Jared Carneson to the role of Regional Digital Director. Jared joined FleishmanHillard South Africa in 2012, where he worked as Senior Account Manager and most recently held the position of Global Social Innovative Lead, where he worked on building the digital and creative business units for the agency and with clients such as Barclays Africa, Dulux and Microsoft. In his new role, he will work on facilitating FleishmanHillard’s labs and intelligence streams across the agency’s portfolio of clients. He will also oversee and work on embedding digital as a part of the agency’s regional growth and expansion plan to increase their offerings to clients.

One – Source launches in the UAE

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PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

New launch at House of Comms

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Dubai-based integrated communications agency, House of Comms has launched new creative division, experiential. The new division will focus on helping clients build their brands using non-traditional, high-impact and event management solutions. The launch of the new division will also see the appointment of Laura McCartney as Head of experiential, bringing with her over seven years of experience and having previously worked with Edelman Dabo as Account Director. In her new role she will work across House of Comms’ portfolio of clients and oversee the experiential operations as well as the development of creative strategies for the new division.

“The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients,” says Laura. “House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated communications campaigns. I’m hugely excited!”

Arab News partners with online polling firm

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Saudi Arabian-based newspaper, Arab News has signed an exclusive partnership with online polling firm, YouGov. The new partnership will see YouGov conduct regular polls in relation to the MENA region to help shed light on regional views towards international events. The agreement will also produce credible research on international opinions on Arab affairs and allow its findings be published on Arab News’ print and digital platforms starting in May, 2017.

“In an era of fast-moving news cycles, information overload and ‘fake news’, there could be no better time for a media brand to invest in quality, credible research such as that produced by YouGov,” says Faisal J. Abbas, Editor-in-Chief, Arab News. “This inevitably means that Arab News readers will enjoy a series of highly insightful research-based reports which will, in turn, bring us closer to understanding the hearts and minds of the region.”