Featured – Page 118 – The Media Network

Think Liquorice to launch Dr Rita Rakus treatment range

September 18, 2016/in Account win, Featured /by Emily Churchill-Owen

Think Liquorice has been appointed as the PR partner to handle the launch project for a new Dr Rita Rakus treatment range at Willow Stream Spa, in the Fairmont The Palm. Dr Rita Rakus is a celebrity skin specialist based out of Knightsbridge, London and Think Liquorice will handle all launch events for her new treatment range with the hotel spa, as well as its press launch which will take place over a three month period.

“We have a long standing relationship with Fairmont The Palm and are very excited to be working on such a unique launch,” says Zahirah Variawa, Managing Director, Think Liquorice. “The treatments that will be shortly on offer are truly remarkable and we are very proud of our association with the hotel and celebrity partners.”

Grey secures Duracell

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Grey Group Middle East and Africa (MENA) has been appointed to handle all brand communications for Duracell. The agency will be looking to drive business communication for the consumer battery company through a series of strategic communications, marketing and branding strategies across the MENA region.

“Our Dubai team is excited to be driving Duracell’s business communication forward in the region and further boosting the brand’s image, exposure and performance in the MENA marketplace,” says Nadim Khoury, Chief Operating Oficer, Grey Group MENA.”With our local and regional expertise as well as access to various channels and vast creative resources, Grey Dubai is primed for leading Duracell’s communication, marketing and branding strategies towards achieving the brand’s ambitions in the region.”

Karim El Masry, Senior VP for Central Eastern Europe, India, Middle East and Africa (CEEIMEA), Duracell, adds “Duracell has been powering people around the world for more than 50 years. As the world’s leading manufacturer of high-performance alkaline batteries, we are pleased to be partnering with Grey Dubai in delivering our message to consumers and connecting our brand with the diverse cultures of the MENA region.”

SNAILS appoints TishTash

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

TishTash has secured the PR account for Safe Nails (SNAILS), a non-toxic and child-friendly nail varnish brand. A 100% natural, water-based nail polish, SNAILS is paraben free and TishTash will be responsible for creating awareness of the brand via result-driven PR campaigns, as well as building the brand’s reputation in the region.

“SNAILS nail polish satisfies the strictest cosmetics laws in the world and can even be considered as Halal,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “This kind of ethical practice aligns with our values at TishTash and we are happy to support SNAILS as the brand expands across the region and spread their eco-consciousness amongst beauty lovers.”

Oasis Living welcomes new Editor

September 15, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

Emma Proctor, has taken on the role of Editor-in-Chief of Oasis Living magazine, the monthly magazine centred around life in Al Ain. In her new role, Emma will work on commissioning stories, leading the Oasis Living editorial team, as well as writing and growing the publication’s readership. She will also continue to work in her existing More Info »

Sarah Williams joins La Femme

September 15, 2016/in Featured, Movers & Shakers /by Suad Ashimi

La Femme has welcomed Sarah Williams to the role of Deputy Editor. With over seven years of experience, Sarah has previously worked with publications including; Hotelier, Caterer Middle East and, most recently, Bloomberg Businessweek. In her new role, she will be working on leading content creation, writing and editorial direction for the magazine, with the aim of creating features that show what fashion can achieve.

“I chose to join La Femme because I love the work ethic and attitude of Cindy Bailey, Pinpoint Media Group’s Group Editor, as well as the magazine’s aesthetic – there isn’t anything as high fashion and beautifully produced in the GCC as La Femme,” says Sarah. “I’m looking forward to the creative freedom of the role and bringing my Los Angeles experience to a Dubai magazine.”

Katch wins Orange Wheels

September 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Katch International has secured the account for Orange Wheels, a one-stop family education and entertainment centre. Located on the ground floor of the Al Wahda Mall extension in Abu Dhabi, the indoor play area features various zones including; two play structures, climbing walls, a salon and spa for children as well as their mums and an organic café for the whole family.

“Katch International is thrilled to work with Orange Wheels and promote a centre that allows kids to be kids and parents to provide the best of learning and play for their little ones,” says Georgie Woollams, Managing Director, Katch International. “Our experience in the family and kids entertainment business will definitely play a vital role in ensuring that we achieve our communication goals to make Orange Wheels a successful brand and one of the major players in the industry.”

Isabelle Gallagher, General Manager, Orange Wheels, adds “Orange Wheels is more than just an indoor play area. It is a unique one-stope educational and entertainment centre for the whole family. We are excited to work with Katch International as our partner in building a brand that genuinely aims to create memorable experiences for our clients.”

TishTash welcomes Sarah Dudley

September 14, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

TishTash has welcomed Sarah Dudley to the role of Account Manager. With over three years of experience in PR and communications, Sarah has previously worked both in-house as well as part of an agency. In her new role, she will be working on a number of TishTash clients including; Neutrogena, Clean & Clear, Johnson’s Adult, GlamBox and Detox Delight.

“I am very excited to be part of the TishTash team and to be joining an agency that excels in the region and is known for being a leader in beauty, health and wellness communications,” says Sarah. “It’s going to be an amazing new chapter.”

Natasha Hatherall-Shawe, Founder and Managing Director, TishTash, adds “Sarah is someone that I have known personally for a long time in Dubai and I am delighted to welcome her to my team. She has such a fantastic wealth of experience working with beauty and health brands and is a perfect addition to the TishTash family.”

Publicis consolidates regional LeoComm offices

September 8, 2016/in Featured, Regional News /by Emily Churchill-Owen

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGroup, its strategic communications and engagement firm. Leocomm offices in the UAE, Egypt, Lebanon, Qatar and Saudi Arabia will now become MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies, which also includes; Leo Burnett, Publicis Worldwide, Flip Media, Arc and Saatchi & Saatchi. MSLGROUP’s Communications and Network Consulting (CNC) Network also has offices in Dubai and Abu Dhabi, servicing mostly corporate and public affairs clients, which will remain a separate unit inside of MSLGROUP.

“We are thrilled to grow our network in the Middle East,” says Guillaume Herbette, CEO MSLGROUP. “LeoComm PR brings to the table specialised communications expertise, vast knowledge of the Middle East and an in-depth understanding of regional market trends. Together, we look forward to providing our global and regional clients with a full scope of integrated public relations services.”

Raja Trad, CEO, Publicis Communications Middle East and Africa, adds “In recent years, LeoComm PR has built a strong legacy of growth, one rooted in a powerful ‘think global, act local’ communications strategy. Today the agency’s new identity will help further crystallise this approach and cement its mission to deliver fully-integrated, all-encompassing public relations services.”

The Alliance and Katch International to partner

September 8, 2016/in Account win, Featured /by Emily Churchill-Owen

The Alliance, organisers of the Middle East Film and Comic Con and GAMES Middle East, has appointed Katch International as its communications agency to launch ANI:ME, a Japanese pop culture and Anime festival, held in collaboration with Yas Island. ANI:ME will run from October 27 until October 29, 2016 at the du Forum, Yas Island and will feature Japanese anime, manga, cinema, music, games, fashion and food. Katch will be working to boost awareness of the event across the region.

“The scope and the challenge of launching a project for the first time is definitely massive,” says Arafaat Ali Khan, Director of Communications, The Alliance. “We are excited and confident that with the help of Katch International as our appointed PR agency and other partners, we will be able to deliver a truly memorable Japanese pop culture and anime festival that will thrill an audience locally, regionally and further attract guests from across the world.”

Georgie Woollams, Managing Director, Katch International, adds “Having worked with The Alliance for a number of projects, our partnership is only bound to get stronger. We are so honoured to be part of launching ANI:ME in this region and like the other successful events of The Alliance, we are eager to bring to our audience the same passion and quality of work to create unique experiences that will set the stone for making ANI:ME a highly anticipated phenomenon in the UAE’s calendar for years to come.”

MEPRA confirms key partners for 2016 Awards

September 7, 2016/in Featured, Regional News /by Emily Churchill-Owen

The Middle East PR Association (MEPRA) has confirmed key sponsors for the 2016 Middle East PR Awards, due to take place at the JW Marriot Marquis on November 23, 2016. The awards will be supported by platinum sponsor, Mubadala; gold sponsor, MCG Associates and bronze sponsor, Edelman, with category sponsors including; Middlesex University Dubai, Sumo Sushi & Bento, Pan Arab Research Centre, RAK Media office and BUZ PR. The 2016 MEPRA awards will recognise innovation in the PR sector from across the region and reward practitioners who have made a distinctive contribution to the communication industry.

“The communication industry has evolved and modernised over the last few years and the MEPRA awards is the perfect opportunity to shine the spotlight on the public relations sector and celebrate the creative individuals who craft innovative communication campaigns,” says Brian Lott, Chairman, MEPRA and Executive Director – Communications, Mubalads. “I would like to thank all our board of sponsors for their support towards encouraging originality and imagination in the industry.”

Justin McGuire, CEO, MCG Group, adds “The MEPRA awards go beyond known boundaries and disciplines, encouraging the most innovative PR professionals and agencies who make a mark in the communication industry. It inspires path-breaking campaigns that happen on the edges of tradition. We are excited and proud to be able to support the Awards, which are considered to the the pinnacle of the communication industry in the region.”