Account win – Page 83 – The Media Network

UM MENA retains Ooredoo account

June 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

UM MENA has been retained by Ooredoo Qatar to handle its media planning and buying duties, and the exclusive local partnership will continue to see UM MENA working with Ooredoo across the Qatar Market. UM MENA has managed Ooredoo’s buying and planning activities since 2011.

“As regional vanguards of the media industry, we are delighted to have a prestigious organisation like Ooredoo extend their relationship with us,” says Hanan Tabsh, Business Director, UM MENA Qatar. “This further bolsters our alliance and gives us an opportunity to continue to explore the realms of new and traditional media to guarantee real results for them.”

Fatima Sultan Al Kuwari, Director of Community & Public Relations, Ooredoo adds “Ooredoo has been extremely successful in Qatar in recent years. Our approach to partnership – where we work with trusted suppliers and stakeholders – is one of the factors in this success. We are pleased to extend our partnership with UM MENA, and look forward to seeing more innovative and entertaining media in the market in the upcoming months.”

For further information, contact Komal Bajaj at kbajaj@ummena.com / +971 (0)4 445 4545

DPQ wins my30minutes account

June 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

DPQ Communications has been appointed to handle the PR activities for my30minutes across the region. Located in Dubai, Germany and Doha, my30minutes offers electric muscle stimulation (EMS) – a technology-based fitness programme – with a one-on-one personal training approach.

“We are excited to represent my30minutes for the region,” says Elsa Roodt, Managing Partner, DPQ Communications. “We look forward to assisting my30minutes in educating people about the concept of EMS along with supporting their vision of making the Middle East a fitter and healthier place.”

For further information, contact Sarah Dudley at sarah@dpq.ae / +971 (0)55 631 0028

house of comms to launch BOUNCE Abu Dhabi

June 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

House of comms has been appointed to handle all PR for BOUNCE’s second venue in Marina Mall, Abu Dhabi. The indoor free jumping trampoline park first launched in Dubai one year ago.

“This was an absolute no brainer for us,” says Doran Davies, Chief Operating Officer at BOUNCE. “The guys over at house of comms are part of the family and after their launch campaign for BOUNCE, Dubai, won Best Consumer Service Campaign in the regional MEPRA Awards 2014, who else could live up to this?”

Abby Wilks, Managing Partner, house of comms, adds, “We set up house of comms to work with clients we truly believed in and on campaigns we could be insanely passionate about. BOUNCE truly embodies this mantra and is everything we love about PR – they are the kind of client that drives you to want to keep exceeding expectations. We love being a part of their team and are beyond excited to share the plans for BOUNCE Abu Dhabi with the people of the GCC.”

For further information, contact Abby Wilks at abby@houseofcomms.com / +971 (0)56 114 5032

Lotus Communications wins Sentinel account

June 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lotus Communications has been appointed as the communications agency for Sentinel Business Centres in Dubai. The centres provide luxury serviced offices in the H Business Tower at Number One Sheikh Zayed Road, as well as consultancy and company formation services for both entrepreneurs looking to establish new companies and multinational companies looking to set up branches in Dubai.

“We have had incredible success over the past decade,” says Prajit Arora, Managing Director, Sentinel Business Centres. “With Expo 2020 getting closer and closer, this is the perfect time to appoint Lotus Communications as our PR partner to help us communicate our message.”

Sara Trüschler, Managing Partner, Lotus Communications adds, “We are very pleased to be working with such a well-respected company as Sentinel, which has achieved such fantastic things in the market over the past decade. The UAE is a hub for entrepreneurship as well as for business, and Sentinel has been a big part of helping so many firms establish themselves and achieve their goals. Lotus is delighted to be able to bring the Sentinel story to life so it can share its expertise and success stories to date.”

For further information, contact Sara Trüschler at sara@lotus-communications.com / +971 (0)56 778 5652

The Qode wins Vida Downtown Dubai account

June 7, 2015/0 Comments/in Account win /by Emily Churchill-Owen

UAE-based luxury communications agency The Qode has been appointed PR partner to Vida Downtown Dubai. Part of Emaar’s hospitality division, Vida is known for its modern white interiors and quirky rooms.

“We are very pleased to be working with Vida Downtown Dubai, one of Dubai’s most unique properties and a popular destination for the city’s fashionable set,” says Farah El Alfy, Account Manager, The Qode. “We see great synergy with Vida Downtown Dubai and look forward to our journey with them.”

For further information, contact Farah El Alfy at farah.alfy@the-qode.com / +971 (0)55 201 5350

Tribe Global enters Middle East market

June 1, 2015/0 Comments/in Account win /by Michelle J Kuehn

Tribe Global has entered the Middle East after appointing regional agencies TMH, Fusion 5 and LIGHTBLUE. With a growing global network of independent media, advertising, digital, design, branding and experiential agencies, Tribe Global consists of 26 members from around the world, covering Europe, North America, Latin America, Asia, Australia and now the Middle East.

“Our newest members have significant experience of doing business in the Middle East and have an in depth knowledge of this unique culture,” says Ian Wright, Managing Director, Tribe Global. “With Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach.”

Socialize wins Mercedes Benz account

June 1, 2015/0 Comments/in Account win /by Michelle J Kuehn

Dubai-based digital media agency Socialize has been appointed by Daimler to handle the Mercedes Benz social media account. After a competitive pitch process, Socialize will now create and oversee all of the brand’s social media activity across the Middle East and Levant. The agency’s main role will be to create hype around the Mercedes Benz brand, build brand affinity and support product launches by integrating innovation in the brand’s overall marketing and communications strategy.

“We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region,” says Akanksha Goel, Managing Director, Socialize. “With extensive experience working with automobile brands over the past three years, Socialize will bring its unique combination of creativity and digital expertise to communicate the brand value through an effective social marketing strategy”.

Katch International signs Gaucho Dubai

May 31, 2015/0 Comments/in Account win /by Team TMN

Katch International has secured the PR account for Argentinian restaurant, Gaucho Dubai. Adding to Katch’s growing hospitality portfolio, the restaurant located in DIFC will look to the agency to assist with brand growth and expansion.

“Gaucho are looking for a fresh perspective on their UAE brand as they approach their fourth year in Dubai,” says Ben Kershaw, Account Director, Katch International. “We are delighted to be working on this account with the exciting new offers in the coming months.”

PHD UAE wins Lacnor account

May 28, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lacnor, the beverage arm of National Food Products Company (NFPC) in the UAE, has appointed PHD UAE to handle its media communications account. The account will cover all Lacnor milk and juice product lines as well as Oasis water across the MENA region. PHD is to provide a new direction for the marketing of all of the company’s brands.

“We are extremely happy to be moving forward with PHD as our media partner, since we believe their strategy, tools and analytics, as well as their activation of ideas, are in line with our thinking on where to take our brands in the future,” says Sharif Ramadan, Head of Brands, Lacnor.

Elda Choucair, Managing Director, PHD UAE adds “Working with homegrown brands and helping them build their niche in the market is at the core of PHD’s offering and as such we are delighted to be working with Lacnor as they enter this massive growth phase.”

Seven Media signs La Résidence

May 19, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Seven Media will be managing all PR and social media platforms for La Résidence Restaurant & Lounge. Located within Raffles Dubai, the restaurant is inspired by the luxurious brasseries of Paris and offers classic French cuisine served in an elegant environment.

“La Résidence Restaurant & Lounge offers a fresh take on French food in Dubai,” says Hollie Thomson, Lifestyle Director, Seven Media. “As an agency we are honoured to be working with such an acclaimed Chef as Frédéric Vardon and excited to help shape La Résidence as the latest dining destination and gastronomic landmark in Dubai.”