Account win – Page 58 – The Media Network

hug secures Festival City malls

July 20, 2016/in Account win, Featured /by Michelle J Kuehn

hug digital has won the regional digital account for Festival City malls across the UAE, Egypt and Qatar. The agency was already handling digital duties – including strategy, content, social, media and activations – for Dubai Festival City. After the successful implementation of Dubai’s ‘Cityfest’ activation, hug has now extended their remit to handle both Cairo and Doha Festival City malls following competitive pitch processes.

“This win comes as a result of our passion for all things digital, diligent team work from our regional offices and a history of delivering results for our partner clients,” says Hussein Dajani, Chief Operating Officer, hug digital. “We were able to demonstrate a combination of digital excellence from the existing work we’ve delivered in Dubai and translate that into relevant local market digital strategies to meet both Cairo and Doha’s business objectives. We’re so proud and honoured.”

Heba Fayed, Marketing Manager, Cairo Festival City, adds “hug digital went over and above just social. The combination of their insight-driven and creative-led recommendations really resonated with our challenging digital business objectives.”

MEM secures Dragon City

July 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Middle East Media (MEM) has signed an agreement with Dragon City to be its exclusive media partner. Dragon City is a Chinese-themed shopping centre located in Diyar Al Muharraq, Bahrain and MEM will now supervise all indoor and outdoor advertising for the project, as well as creating additional media opportunities through the development of digital media platforms. The agreement was signed by Dr. Maher Al Shaer, Managing Director, Dragon City and Fathi Faraj, Director, MEM, in the headquarters of Diyar Al Muharraq in the presence of the company’s management as well as Chinamex.

The MediaVantage secures EMM India

July 12, 2016/in Account win, Featured /by Emily Churchill-Owen

UAE-based media sales representation agency The MediaVantage has secured an exclusive contract to represent all titles owned by Exposure Media Marketing (EMM) India, a Burda International company. The contract enables The MediaVantage to sell advertising opportunities in Travel + Leisure India & South Asia, Millionaire Asia India, Better Homes and Gardens, Maxim India and other publications to clients and media agencies in the Middle East region.

“We are excited with this appointment and believe that together we can create a profitable partnership,” says Manoj Khimji, Managing Director, The MediaVantage. “We work as an extended sales team, managing the business of publishers and providing them with access to advertisers and agencies in the region. With the addition of Travel + Leisure India & South Asia, as well as other EMM India titles, to our current portfolio, we are furthering our commitment to providing the best international media solutions to clients and agencies in the Middle East.”

Massimo Monti, Chief Operating Officer, Burda Media Asia, adds “The Middle East market has always been vital to us. The MediaVantage has shown high levels of professionalism, insight and knowledge of the local market, as well as their proven experience in handling market leading titles, making them an appropriate choice. This alliance will help us achieve our goals and strengthen our reach in the market. We are confident that we will mutually benefit from this partnership and we look forward to working with the team.”

FP7/DXB secures Axe

July 11, 2016/in Account win, Featured /by Emily Churchill-Owen

Advertising agency FP7/DXB has secured the account to develop the digital launch of an upcoming Axe campaign. The digital assignment for the deodorant brand, part of Unilever, will cover the entire Gulf region.

“An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous global creative credentials and the clients expect nothing else,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “Not only that but Axe products are superb, which helps our storytelling. We are very excited about our assignment and we promise to make some headlines with the ideas that are coming out soon. Watch this space.”

Create Content wins Blue Skies trading account

June 29, 2016/in Account win, Featured /by Suad Ashimi

Create Content, a division of Create Media Group has been appointed as the communications agency for Blue Skies Trading. Located in Dubai, the distribution company offers a range of wellness and lifestyle product lines to luxury spas and retailers across the region. A dedicated team within the digital communications agency will conceptualise and execute all integrated communications activity for Blue Skies.

“We’re delighted to be working with the team at Blue Skies trading and look forward to planning and executing a number of exciting product launches for them this year,” Says Sarah Johnson, Director, Create Content, Creative Media Group.

House of Comms secures MPLUS+

June 28, 2016/in Account win, Featured /by Suad Ashimi

House of Comms has been appointed to handle all marketing solutions for MPLUS+. Established over five years ago, the home maintenance company provides preventative home maintenance services to residential communities in the UAE. The integrated communications agency will be responsible for delivering a broad range of digital marketing solutions, including web and social media.

“MPLUS+ has been leading the way in home maintenance for a long time in the UAE,” says Jamie Wilks, Managing Partner, House of Comms. “We’re delighted that they have chosen us to assist them in taking their business deeper into the digital realm. It’s so refreshing to work with a business that looks to take advantage of new technology and we can’t wait to get started.”

Katch and Quintessentially announce new partnership

June 28, 2016/in Account win, Featured /by Suad Ashimi

Katch International has been appointed by luxury management and concierge service, Quintessentially Lifestyle UAE to work as a business, marketing and communications consultant. The agency will work hand-in-hand with Quintessentially Lifestyle to enhance the already premium client services available as well as growing extensive partnership on a local as well as a global scale.

“This is a very exciting time for Quintessentially UAE and Katch,” says Georgie Woollams, Founder, Katch International. “We are delighted to be working with such a successful global brand and look forward to being part of the next Quintessentially UAE chapter.

PRCO Dubai secures International Hotel Properties

June 27, 2016/in Account win, Featured /by Suad Ashimi

PRCO Dubai has been appointed by Minor Hotels to handle all PR activities for its properties across Asia, Africa and the Middle East – Anantara Hotels, Resorts & Spa, Avani Hotels & Resorts, Elewana Collection, Oaks Hotels & Resorts, Per Aquum Hotels & Resorts and Tivoli Hotels & Resorts. The integrated communications agency will oversee press outreach, corporate client communications and strategic planning for the Hotel’s properties throughout the GCC.

“In light of Minor Hotels’ exciting new expansion plans in the UAE, wider Middle East and Africa, we believe now is the right time for us to begin working with the group in order to further enhance their local presence,” says Jonathan Rivlin, Managing Director, PRCO Middle East.

House of Comms wins Fabyland

June 21, 2016/in Account win, Featured /by Suad Ashimi

House of Comms has been appointed to handle all PR and digital communications for the launch of Fabyland this summer. Located in Dubai Festival City, Fabyland is designed to create a futuristic ambience that presents a wide range of thrilling rides aimed at children, teenagers and adults alike.

The integrated communications agency will be responsible for the entertainment centre’s full digital & PR communications including website creation, social media management, branding, content and public relations.

“Fabyland is a breath of fresh air when it comes to kids’ entertainment,” says Abby Wilks, Co-Founder and Managing Partner, House of Comms. “With something for everyone from toddlers through to teenagers, it is every parent’s dream! Fabyland’s management has such an exciting vision for their venue and with the House of Comms team having personally tested it out – we can’t wait to start shouting about it!”

Deliveroo retains TOH PR

June 21, 2016/in Account win, Featured /by Michelle J Kuehn

Deliveroo has retained TOH PR as its strategic public relations partner in the Middle East. Following a successful six months since launching in Dubai in November 2015, Deliveroo is now planning further expansion both across the Gulf region, as well as globally, in order to take advantage of the fast-growing food delivery market.

“Keeping a keen eye on international market trends, means we understand just how large an impact Deliveroo is having on the UK’s food scene,” says Sophie Toh, Managing Director, TOH PR. “To have the opportunity to assist with building a UAE story amongst mass affluent consumers was a dream task. We are excited to be presented with the chance to continue our relationship with Anis, Hadi and the team to deliver out of the box creative thinking and stand-out campaigns.”