Account win – Page 54 – The Media Network

Think Liquorice to launch Dr Rita Rakus treatment range

September 18, 2016/in Account win, Featured /by Emily Churchill-Owen

Think Liquorice has been appointed as the PR partner to handle the launch project for a new Dr Rita Rakus treatment range at Willow Stream Spa, in the Fairmont The Palm. Dr Rita Rakus is a celebrity skin specialist based out of Knightsbridge, London and Think Liquorice will handle all launch events for her new treatment range with the hotel spa, as well as its press launch which will take place over a three month period.

“We have a long standing relationship with Fairmont The Palm and are very excited to be working on such a unique launch,” says Zahirah Variawa, Managing Director, Think Liquorice. “The treatments that will be shortly on offer are truly remarkable and we are very proud of our association with the hotel and celebrity partners.”

Grey secures Duracell

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Grey Group Middle East and Africa (MENA) has been appointed to handle all brand communications for Duracell. The agency will be looking to drive business communication for the consumer battery company through a series of strategic communications, marketing and branding strategies across the MENA region.

“Our Dubai team is excited to be driving Duracell’s business communication forward in the region and further boosting the brand’s image, exposure and performance in the MENA marketplace,” says Nadim Khoury, Chief Operating Oficer, Grey Group MENA.”With our local and regional expertise as well as access to various channels and vast creative resources, Grey Dubai is primed for leading Duracell’s communication, marketing and branding strategies towards achieving the brand’s ambitions in the region.”

Karim El Masry, Senior VP for Central Eastern Europe, India, Middle East and Africa (CEEIMEA), Duracell, adds “Duracell has been powering people around the world for more than 50 years. As the world’s leading manufacturer of high-performance alkaline batteries, we are pleased to be partnering with Grey Dubai in delivering our message to consumers and connecting our brand with the diverse cultures of the MENA region.”

SNAILS appoints TishTash

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

TishTash has secured the PR account for Safe Nails (SNAILS), a non-toxic and child-friendly nail varnish brand. A 100% natural, water-based nail polish, SNAILS is paraben free and TishTash will be responsible for creating awareness of the brand via result-driven PR campaigns, as well as building the brand’s reputation in the region.

“SNAILS nail polish satisfies the strictest cosmetics laws in the world and can even be considered as Halal,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “This kind of ethical practice aligns with our values at TishTash and we are happy to support SNAILS as the brand expands across the region and spread their eco-consciousness amongst beauty lovers.”

Katch wins Orange Wheels

September 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Katch International has secured the account for Orange Wheels, a one-stop family education and entertainment centre. Located on the ground floor of the Al Wahda Mall extension in Abu Dhabi, the indoor play area features various zones including; two play structures, climbing walls, a salon and spa for children as well as their mums and an organic café for the whole family.

“Katch International is thrilled to work with Orange Wheels and promote a centre that allows kids to be kids and parents to provide the best of learning and play for their little ones,” says Georgie Woollams, Managing Director, Katch International. “Our experience in the family and kids entertainment business will definitely play a vital role in ensuring that we achieve our communication goals to make Orange Wheels a successful brand and one of the major players in the industry.”

Isabelle Gallagher, General Manager, Orange Wheels, adds “Orange Wheels is more than just an indoor play area. It is a unique one-stope educational and entertainment centre for the whole family. We are excited to work with Katch International as our partner in building a brand that genuinely aims to create memorable experiences for our clients.”

The Alliance and Katch International to partner

September 8, 2016/in Account win, Featured /by Emily Churchill-Owen

The Alliance, organisers of the Middle East Film and Comic Con and GAMES Middle East, has appointed Katch International as its communications agency to launch ANI:ME, a Japanese pop culture and Anime festival, held in collaboration with Yas Island. ANI:ME will run from October 27 until October 29, 2016 at the du Forum, Yas Island and will feature Japanese anime, manga, cinema, music, games, fashion and food. Katch will be working to boost awareness of the event across the region.

“The scope and the challenge of launching a project for the first time is definitely massive,” says Arafaat Ali Khan, Director of Communications, The Alliance. “We are excited and confident that with the help of Katch International as our appointed PR agency and other partners, we will be able to deliver a truly memorable Japanese pop culture and anime festival that will thrill an audience locally, regionally and further attract guests from across the world.”

Georgie Woollams, Managing Director, Katch International, adds “Having worked with The Alliance for a number of projects, our partnership is only bound to get stronger. We are so honoured to be part of launching ANI:ME in this region and like the other successful events of The Alliance, we are eager to bring to our audience the same passion and quality of work to create unique experiences that will set the stone for making ANI:ME a highly anticipated phenomenon in the UAE’s calendar for years to come.”

TishTash to represent CoolSculpting

September 7, 2016/in Account win, Featured /by Emily Churchill-Owen

TishTash has been appointed by Dansys Group to handle PR for CoolSculpting by Zeltiq. A technology that freezes away unwanted fat using a non-invasive approach to achieve body contouring results, CoolSculpting by Zeltiq is exclusively represented by Dansys Group in the Gulf region. TishTash will now be responsible for developing a communications campaign around CoolSculpting, as well as bringing media attention to key members of the companies leadership teams and organising a media event to promote the procedure, where leaders from both Dansys and Zeltiq will be present in the UAE to discuss strengthening their partnership, as well as interact with medical aesthetic leaders that are interested in adding value to their clinics.

“Because of recent technological advancement, there is a proliferation of innovative, non-invasive medical aesthetic procedures and CoolSculpting, which is the only FDA approved treatment of its kind in this region is at the forefront of this innovation,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “Non-surgical procedures that deliver the same results as surgical ones are a burgeoning area of activity in this region. We are very excited to be part of the conversation and bringing media attention to this project.”

20/20 Productions welcomes John Deykin

September 6, 2016/in Account win, Featured /by Emily Churchill-Owen

Creative communications, digital and event production agency, 20/20 Productions has appointed John Deykin to the role of Director for the Dubai office. John has over 35 years of experience in media, having worked for companies such as the Emirates Group and Motivate Publishing and has also worked on Dubai Eye 103.8, where he presented a number of radio shows specialising in the Arts. In his new role. John will focus on bringing new business opportunities to 20/20 Productions and will work closely with Managing Director, Alastair Scott as well as Senior Producer, Craig Munro.

“We are delighted and privileged to welcome John to the company and know that he brings with him a wealth of experience and passion to our company,” says Alastair.

John adds “It’s very exciting to be working with such a talented creative team as it expands strongly into the Middle East market. 20/20 Productions is known for its ambition, forward thinking, innovative approach and strong management leadership.”

Q Communications wins Sunset Music Festival

September 6, 2016/in Account win, Featured /by Emily Churchill-Owen

Q Communications has been appointed to manage all PR activities for Abu Dhabi’s inaugural, one-day, open-air music event Sunset Music Festival. Organised by Zayed Sports City, the must festival will take place on October 21, 2016 and will feature artists including; Gabrielle, Snap, Arrested Development and Freshly Ground. Q Communications will be working to increase awareness of the event across the UAE.

“We are delighted to welcome Sunset Music Festival on-board with us,” says Katie Harvey, Managing Director, Q Communications.”It is an exceptional concept and we look forward to driving awareness towards this exciting festival.”

ELAN Media to represent Mall of Qatar

September 5, 2016/in Account win, Featured /by Emily Churchill-Owen

ELAN Media, the media arm of ELAN Group, has entered into a multi-year strategic partnership making them the exclusive media representative for Mall of Qatar (MOQ). ELAN Media will now manage and drive the full range of Mall of Qatar’s media portfolio, while delivering tailored creative advertising strategies for the retail outlet. As part of their strategy, ELAN Media will be expanding its portfolio of high value and high impact advertising assets, as well as introducing digital advertising technology.

“This initiative with ELAN Media will not only elevate the advertising impact for our portfolio of clients and tenants, it will further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services,” says Rony Mourani, General Manager, Mall of Qatar. “We are confident that the MOQ alliance with ELAN Media will help drive our mandate of being not just another shopping mall in Doha.”

Jamie Ball, Chief Operating Officer, ELAN Media, adds “Mall of Qatar will be an iconic shopping destination in the region and provide some of the best advertising opportunities for brands in Qatar. This agreement with Mall of Qatar underscores the solid reputation and the trust that ELAN Media has earned in the media and advertising industry by continuously delivering excellent service to our clients and partners.”

MVM Co secures OnMode Fashion

September 5, 2016/in Account win, Featured /by Emily Churchill-Owen

MVM Co has secured the PR account for OnMode Fashion, a multi-brand fashion agency and distributor that is based out of Dubai and covers the MENA region. The company introduces international brands to the region that are unique in concept, special in design and push the boundaries of fashion innovation. MVM Co will be supporting OnMode Fashion in pushing the brands that they distribute across the region, including Quay Australia and Skinny Dip London.

“We are extremely excited to be working with OnMode Fashion,” says Samah Elwagie, Co-Director, MVM Co. “They are introducing the most up-and-coming fashion brands to this region and we’re delighted to promote a fashion-conscious distributor that has such a truly unique and fun brand mix.”