Breitling appoints Performance PR

Breitling has appointed Performance PR to represent the company across the Middle East. A specialist in the production of premium technical watches, the Swiss watch brand is well known for its extremely close links to the world of aviation and automotive, the latter through its partnership with Bentley.

“Breitling has a long and distinguished history, which is well known around much of the world. It is now time for us to tell our story to our potential customers in the Middle East,” said Ben Balmer, global marketing director for Breitling. “Our decision to appoint the Performance PR team comes on the back of their reputation for achieving results, their creativity and their knowledge of the world of aviation and automotive, which are key to understanding what Breitling is about.”

A specialist in the sports and automotive fields, Performance PR has been charged with representing Breitling throughout the Gulf region, as well as in Egypt and Lebanon. The agency’s responsibilities include product and corporate communications, events and working alongside the brand’s local partners.