Brazen wins 4work Kobold account

Brazen has won the PR account for 4work Kobold, a new range of premium vacuum cleaners now in the UAE. Brazen will be spearheading the launch of the brand to a targeted mix of bloggers and media with creative ideas to engage and captivate the audience. They will also enhance 4work’s brand personality with a strategic plan that will be implemented through selected social channels and engaging events.

4work is the exclusive GCC distributor of Kobold products.Kobold products are designed and made in Germany and range from super efficient all-in-one power systems, to handhold vacuum cleaners, to robots designed for cleaning.

“The 4work Kobold range is something new and different to the market and we wanted an agency that could really bring that alive,” says Gerlinde Krupp, CEO, 4work. “Brazen approached our brief with creative, fresh and dynamic thinking and we can’t wait to see the results.”

“We are really excited to be working with 4work and launching the brand to the region,” adds Louise Jacobson, Managing Director, Brazen. “Not only are 4work products state of the art, but Gerlinde and the team are truly passionate about cleaner, healthier homes in the UAE.”