BPG Bates, the regional advertising, design and events & activation agency headquartered in Dubai, has appointed Rodger Beekman as its new Executive Creative Director. Rodger joins from Havas Worldwide in Amsterdam where he was Chief Creative Officer. He has also previously worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, BBDO, TBWA and 60 Layers of Cake across markets in Tokyo, Cape Town and Moscow.
Rodger brings with him more than 25 years of experience from various markets, working with clients such as Audi, Nikon, Nike, Samsung, Nutricia, Coca Cola, Phillips, Wrangler and Ikea.
“Our search for a new ECD was wide ranging and comprehensive,” says Nick Clements, CEO, BPG Bates. “We met with some great candidates and we are delighted to have chosen Rodger. His pedigree is first class and we are excited that he will be bringing his energy and wide ranging experience to BPG Bates to spearhead our creative ambitions as we go forward.”
Rodger adds, “In an agency you need a strong foundation to be able to build up to the next level. At BPG Bates the foundation is there for sure, and so is the ambition to reach higher. It feels like I am joining the team at the right moment and am very excited about this new opportunity.”