As of January 2015, Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. Ralf brings considerable expertise to the Middle East, with more than 25 years of experience with BMW Group. Since 2010, he has been Sales and Marketing Director for BMW Group Thailand and was previously Sales and Marketing Director for BMW Group India. Prior to that, he held a number of senior marketing positions including Marketing General Manager for BMW Asia, Singapore and Importer Region, Marketing General Manager for BMW Group M in Munich, Germany, and Region Sales Manager for the America Region for BMW M, also in Munich. Ralf also held the position of Product and Market Planning Manager for BMW Australia.
“Ralf is an experienced executive with a broad international background,” says Johannes Seibert, Managing Director, BMW Group Middle East. “He has extensive knowledge of the BMW Group brands and marketing expertise, and will play a crucial part in achieving our goal to strengthen our number one position in the Middle East premium automotive segment even further in 2015 and beyond. I look forward to welcoming Ralf as a member of our management team.”