Black Iris Publishing has launched Her Paper, a UAE-based lifestyle tabloid paper for women. Her Paper will be available in print to the local communities across the UAE with an initial circulation of 30,000 every month, as well as online through mobile app get it. The publication will allow consumers to scan features using their smart phone and buy products and services directly online. The launch event will take place on December 15, 2016 at Jean-Georges, Four Seasons Resort, Jumeirah Beach.
‘We are really pleased with the end product and how the market is reacting to the launch of Her Paper and the get it app,“ says Jason Bowman, Sales Director, Black Iris Publishing. “I’m really looking forward to working with mid and upmarket brands who want to forge a deeper relationship with our readers and by educating them on the holy grail in linking print with digital media.”