Cicero & Bernay Public Relations (C&B) launches an influencer communication programme, See & Be. Headed by Jamal H. Iqbal, Director – Brand Outreach at C&B, the new division aims to incorporate influencer engagement into communication campaigns by identifying an ideal match between influencers and client objectives. “With the speed at which social media has penetrated More Info »
Falling under the umbrella of GN Media, women’s monthly, Aquarius has ceased operations. A long-term staple in the lifestyle sector, the magazine featured content on topics ranging from relationships, health, parenting and careers to fashion, beauty and travel. With June 2017 being its last print issue, the UAE-based title’s digital edition, aquarius.ae, will also be More Info »
South Africa based education brand, Educor Group has appointed Think Liquorice to handle the launch of its online offering in the Middle East. With two tertiary education brands, Damelin and CityVarsity, the courses aim to offer cost effective and efficient learning opportunities for students across different fields. Along with traditional PR activities, Think Liquorice will More Info »
PRCA MENA has revealed the results of its first Digital PR and Communications Report, produced in partnership with YouGov. Aiming to provide a benchmark of how the PR industry is performing with digital communications, the online survey was conducted in April 2017 with a sample size of 2,027 adults. “The revolution of the digital world More Info »
The 13th EMEA SABRE Awards has announced FleishmanHillard as the Middle East PR Consultancy of the Year. The awards ceremony, which took place on May 23, 2017, recognises Superior Achievement in Branding Reputation & Engagement. “In a disruptive and very competitive communications landscape, agencies are having to evolve just as fast to keep up with More Info »
Rasasi, an oriental fragrance company, has appointed Grayling as its communications agency across GCC. Founded in 1979, Rasasi Perfumes is a family owned business offering a range of products under the oriental and occidental lines, including sprays, perfumes, cosmetics and toiletries. Grayling will be responsible for developing strategic and integrated public relations and social media More Info »
PRCA MENA has partnered with The Media Network to launch half-day face-to-face training courses in Dubai. The trainers are accredited and certified by PRCA and all delegates attending will receive a certificate upon completion of the course. In addition to this, a series of face-to-face training sessions in Arabic are due to launch later this More Info »
Media intelligence firm, CARMA secured three awards at the International Association for Measurement and Evaluation of Communication (AMEC) annual awards that took place in Bangkok on May 18, 2017. Along with two gold awards for ‘Best multi-market reporting’ and ‘Best use of integrated communication measurement’, CARMA’s CEO, Mazen Nahawi was also awarded the ‘AMEC Lifetime More Info »
Natural cosmetic brand, Beesline has appointed Initiative MENA as its media agency. Initiative’s Beirut branch will be responsible for developing and executing digital media strategies for the brand across Iraq and the Kingdom of Saudi Arabia. “We’re happy to announce the new business win,” says Philip Issa, Levant Managing Director, Initative. “The opportunity to work More Info »
Time Out Abu Dhabi welcomes Paul Clifford to the role of Editor. Formerly Group Editor of Guides and Food, Paul will now lead the team of Deputy Editor, Liz Cookman; Food Editor, Vanessa Fitter and Section Editor, Chris Maxwell. Shaikh Saleh, previously Digital Marketing Executive for the Time Out GCC group will now take on a new role, More Info »