The power of X – how brand power can be enhanced with cool collaborations
Yara Hamarneh talks brand-boosting through cool collaborations…
Author Archive for: emily2@tmnme.com
Entries by Emily Churchill-Owen
Z7 Communications to handle PR for Aesop
Z7 Communications has been appointed as the PR agency for Aesop in the Middle East. Aesop was established in Melbourne in 1987 with the aim to formulate skin, hair and body care products from both plant-based and laboratory-made ingredients with a proven record of safety and efficiency. The brand has offices and stores across the More Info »
Executive Life relaunched
Following a brief hiatus this summer, Executive Life magazine has been revamped and relaunched. With a different theme for every issue, the magazine is aimed at professionals interested in luxury living, covering topics from classic cars, timepieces and tailoring, to fine dining and luxury properties. Published once every two months by UMS International, Executive Life More Info »
Think Liquorice secures Forty Four Dubai
Think Liquorice has secured the PR account for Forty Four Dubai, a French bistro with a Belgian twist located on the 44th floor of the Warwick Hotel on Sheikh Zayed Road, Dubai. The agency will be handling PR and brand strategy for the restaurant, as well as supporting the internal team with social media. “Food More Info »
AAM to honour Noura Al Kaabi
American Abroad Media (AAM) will honour Noura Al Kaabi, CEO, twofour54, at an awards dinner in Washington later this month in recognition of her role in leading the UAE’s growing media industry. This will be the third annual “Power of Film” awards dinner at the Andrew W. Mellon Auditorium in Washington, D.C., held to honour More Info »
PHD UAE to hold BrainScape conference
PHD UAE is set to hold BrainScape, its annual thought-leadership conference in the MENA region, on October 12, 2015. With a focus on the future of Artificial Intelligence (AI), the event will be held at the Armani Hotel Dubai and will host over 200 marketing professionals. It will feature a comprehensive look at the future More Info »
Aziza Communications welcomes Samar Khouri
Luxury lifestyle PR and events agency Aziza Communications has welcomed Samar Khouri to the role of PR Executive. Samar joins Aziza from Shamal Marketing, where she handled mainly food and beverage accounts, including ROGO’S, Fume and Qbara. In her new role, Samar will be working across a variety of accounts such as Lee Stafford, Toni&Guy, More Info »
PHD welcomes new Associate Director
Media and communications agency, PHD UAE has welcomed Edmond Gebara to the role of Associate Director. Previously Planning Manager at Mindshare Dubai, Edmond brings over four years of media experience to his new role. As Associate Director, he will work on the agency’s largest planning team, managing both the digital and offline accounts for key More Info »
Strategies International wins Huda Beauty
Boutique communications agency Strategies International has won the PR account for Huda Beauty in the Middle East. Founded by Huda Kattan, a Hollywood-trained make up artist based in Dubai, the brand was launched following the success of Huda’s blog, www.hudabeauty.com. With her first line of products – Huda Beauty False Lashes – stocked across 41 More Info »
Posterscope partners with Blue 449
Out of home (OOH) communications agency Posterscope is partnering with global media network Blue 449, in association with Hills Advertising and Elevision, to work on Project Everyone – Filmmaker and Founder Richard Curtis’ worldwide initiative to promote the United Nations’ global goals for sustainable development to end extreme poverty and tackle climate change by 2030. More Info »