Media relations consultancy for the MENA region, APO Group has appointed Lionel Reina to the role of CEO. With over 25 years of senior management experience, Lionel previously worked with the French telecoms company Orange where he held the role of Vice President and General Manager for Eastern Europe and most recently as the Middle East Director in the Gulf region for Accenture. In his new role, he will assume operational responsibility for all aspects of the business and look to grow its portfolio of clients and continue its International expansion and digital transformation.
“I’ve been following the progress of APO Group for years and been hugely impressed by their approach to innovation and willingness to stay ahead of the competition,” says Lionel. “I want to ensure we keep our strong customer focus and build on our reputation as a global consultancy with unique experience and relationships across the media landscape.”