PAZ Marketing secures new fashion account

PAZ Marketing has secured the PR account for Gianfranco Lotti. The agency will be looking to increase awareness of the Italian luxury handbag brand, as well as handling the launch of the brand’s men’s collection for 2016 and its upcoming, stand-alone store in City Walk.

“We are delighted to be working alongside influencers and press to promote GianFranco Lotti and its beautiful luxury collection,” says Zeina Akkawi, Managing Director, PAZ Marketing. “Our focus for this Italian women’s luxury brand will be on influencers marketing as well as the upcoming launches that we are proud to be a part of.”