Think Liquorice signs Souk Madinat Jumeirah

Dubai-based Think Liquorice has secured the PR account for Souk Madinat Jumeirah. The boutique brand management and communications agency will cover all PR, marketing and communications in the Middle East for the iconic location.

Souk Madinat Jumeirah, part of luxury resort Madinat Jumeirah, is a landmark destination in Dubai offering visitors a variety of shopping and dining destinations.

“Souk Madinat Jumeirah is a brand that offers such a rich and diverse experience,” says Zahirah Variawa, Managing Director, Think Liquorice. “I’m very excited to bring that sparkle to life for residents and tourists. There have been many great changes in terms of the retail and dining, and it’s simply a case of showing that off.”