TOH PR signs Rubicon Exotic Fruit Juice

TOH Public Relations has been appointed as the PR agency for the official launch of Rubicon Exotic Fruit Juice in the UAE. Founded in the UK in 1982, Rubicon exports from the UK to a number of countries both in Europe and other regions including Canada.

“We are delighted to add Rubicon to our growing portfolio of consumer beverage clients,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “Rubicon has a cult following in the UK and sponsors a range of major cricket and football tournaments. We look forward to working with the team and building awareness of the brand within the region, and have some exciting plans. We can’t wait to make life exotic for the people of the UAE.