UM MENA promotes Rasha Rteil 

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UM MENA has promoted Rasha Rteil to the role of Head of Product, MENAT. With a wealth of experience in digital media, Rasha most recently worked with UM MENA as Regional Innovation Director. In her new role, Rasha will lead on the agency’s ambitious agenda to continuously transform its product and partnerships while also steering the agency’s product solutions by providing input on the industry developments.

“Rasha’s regional leadership on innovation and her contribution to many parts of our business has been instrumental to our success,” says Joe Nicolas, Regional MD, UM MENAT. “We now look forward to seeing this being successfully extended in her new role where she will work closely with all function leads to further strengthen our position as market leader in this region.”

Create Media Group welcomes new Head of Social Media 

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Digital communications agency, Create Media Group has appointed Mohamed El Daly to the role of Head of Social Media. With a wealth of experience, Mohamed has worked with brands such as L’Oreal, Dubai Tourism, Microsoft, Google and Coca-Cola where he devised social strategies, oversaw content creation and developed digital campaigns. In his new role, he will be responsible for the social media department of the agency and focus on the development of fresh and innovative solutions.

“I’m thrilled to be joining such a vibrant team full of talent and energy,” says Mohamed. “I look forward to working closely with Create Media’s teams to ensure that we keep innovating, creating, and delivering the best class of social media services.”

Tom Otton, Managing Director, Create Media Group continues, “We’re very happy to welcome Mohamed to the team, his experience is unparalleled & he’s going to add a real strategic focus to all that we do as we grow the business.”

What’s On Dubai welcomes Layla Haidrani 

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What’s On Dubai, Part of Motivate Publishing Group, has appointed Layla Haidrani to the role of Features Editor. As the winner of the PPA New Business Journalist Of The Year in 2017, Layla has worked with publications such as Refinery29, Time Out London, Grazia and Cosmopolitan Middle East and most recently worked with the Mayfair Times in the UK where she held the role of Lifestyle Writer. In her new role, she will be working on a variety of features including events, culture, art and travel, as well as contribute to What’s On Abu Dhabi and WhatsOn.ae.

“I’m thrilled to be joining team What’s On, and I can’t wait to get stuck into Dubai life,” says Layla. “I’m excited to join a talented team and seeing what’s new and exciting in the city.”