UM MENA has promoted Rasha Rteil to the role of Head of Product, MENAT. With a wealth of experience in digital media, Rasha most recently worked with UM MENA as Regional Innovation Director. In her new role, Rasha will lead on the agency’s ambitious agenda to continuously transform its product and partnerships while also steering the agency’s product solutions by providing input on the industry developments.
“Rasha’s regional leadership on innovation and her contribution to many parts of our business has been instrumental to our success,” says Joe Nicolas, Regional MD, UM MENAT. “We now look forward to seeing this being successfully extended in her new role where she will work closely with all function leads to further strengthen our position as market leader in this region.”