January 2018 – Page 3 – The Media Network

Katch International to handle jazz festival

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, Katch International has been re-appointed as the PR agency for the 16th Emirates Airline Dubai International Jazz Festival. Set to take place from February 21 – 23, 2018 at the Dubai Media City Amphitheatre, the Emirates Airline Dubai International Jazz Festival is a multi-day festival promoting jazz music across the region and will see headliners such as John Legend for this year’s edition. Katch International will handle all the integrated communications and public relations for the festival in the UAE.

“At Katch we’re very excited to represent Emirates Airline Dubai Jazz Festival 2018 for a second consecutive year,” says Georgie Woollams, Founder and Managing Director, Katch International. “The line-up is always outstanding and once again with these acts, this year is sure to be something special.”

POP Communications to represent furniture brands

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed as the PR agency for IDdesign, KARE and Chattels & More. Falling under the umbrella of Easa Saleh Al Gurg Group, IDdesign, KARE and Chattels & More are furniture brands that individually offer a range of unique pieces. POP Communications will be responsible for building strategic partnerships, media relations, events and influencer marketing for all three brands.

“As a multi-disciplinary PR Agency, we are excited to expand our current client portfolio to include IDdesign, KARE and Chattels & More,” says, Zainab Imichi Alhassan, Managing Director, POP Communications. “Even though they are all furniture brands, each brand has its own individual charm and differentiation. The POP Communications team will work closely with the brands to position them correctly in the market.”

TishTash secures natural skincare brand

January 17, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed as the PR agency for the launch of Bean Body in the UAE. Bean Body is an Australian-made natural skin care brand that offers a range of coffee scrubs to brighten the skin. TishTash will handle the launch of the brand through traditional PR and influencer engagement.

“We’re passionate about all things natural and eco at TishTash but we also love brands that we can have some fun and play with and Bean Body gives us both of those things in abundance,” says Natasha Hatherall-Shawe, Founder, Managing Director, TishTash. “We’re excited to get the beauty addicts of the UAE scrubbing and posting their Bean Body pictures.”

Jensen Matthews to handle Admitad

January 17, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR and corporate communications agency, Jensen Matthews has been appointed to represent admitad in the region. Established in 2009, admitad is a global company that provides international promotion for e-commerce business ventures across different industries. Jensen Matthews will handle all PR and corporate communications strategies as well as execution for admitad. The agency will also provide continuous support to achieve the brand’s leadership in online sales across the GCC region.

“admitad welcomes its new UAE PR partner Jensen Matthews,” says Artem Rudyuk, Regional Manager, admitad. “I sincerely believe that the agency’s expertise will assist in bringing the company to the new market and will also help build and strengthen ties in the business environment and the professional community.”

TishTash to handle Sophie’s Café

January 16, 2018/in Account win /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed to represent Sophie’s Café in the UAE. Founded by Markus Thesleff and Ramzy Abdul-Majeed, Sophie’s Café is an original concept designed to serve the community with a particular focus on local, organic and whole foods. TishTash will give their expertise in this space and will be working on a PR strategy to support the café with events, strategic partnerships and influencer engagement.

“TishTash has been a big supporter of Sophie’s Café since it opened its doors in 2011,” says Polly Williams, Managing Partner, TishTash. “With a focus on relaxed and healthy food as well as a chilled vibe, Sophie’s reflects everything we love – keeping people healthy and happy! We are excited to see Sophie’s back in action, and to be supporting them in spreading the word across Dubai.”

SOCIATE to handle Logistics account

January 16, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, SOCIATE has been appointed to represent Fleet Management Systems and Technologies (FMS Tech) in the UAE. Established in 2011, FMS Tech is a transportation logistics and on-board computers technology that aims to maintain its stature to keep the UAE safer and smarter through its products and services. SOCIATE will support FMS Tech’s marketing and PR needs in the UAE.

“We’re alike in our approach. FMS Tech provides customised solutions to their valued clients and SOCIATE’s foundation is tailoring our services to what our customers need,” says Rosa Bullock, Founder, SOCIATE. “We’re synced with our client in that way and are proud to be a part of their team to help make UAE roads safer and greener.”

MILLE goes live

January 14, 2018/in Featured, New Launch /by Suad Ashimi

New online magazine MILLE has gone live under the domain MilleWorld.com. Founded by Sophia Guellaty, previously Editor-in-Chief at Style.com Arabia, the online platform aims to deliver a new approach to tackling the Arab identity through art, travel, beauty, fashion, lifestyle, technology and wellbeing. The new online magazine – which is available in Arabic, English and French – will focus on youth culture in the Arab world and aims to break down tired clichés.

Art exhibition appoints STEPHEN PR

January 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations agency, STEPHEN PR has been appointed as the PR partner for the ‘Salvador Dali. The Memories’ exhibition in the UAE. Set to take place from February 11 – April 22, 2018 at the Dubai International Financial Centre, the art exhibition will feature lithographs, photographs and original paintings created by Spanish artist, Salvador Dali. STEPHEN PR will be responsible for the PR and communications activities pre, during and post the upcoming event.

“To do the PR and communications for such a prestigious exhibition is an exciting task for myself and the team who will be handling the account,” says Shawn Stephens, Founder and Managing Director, STEPHEN PR. “As an agency, we greatly look forward to working on this project and having Salvador Dali. The Memories exhibition as a part of our ever-growing portfolio.”

Bruce Clay ME appoints new Managing Director

January 14, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based digital marketing agency, Bruce Clay Middle East (BCME), has promoted Neal Patel to the role of Managing Director for the Middle East and Africa. Having joined the agency in 2016 as Head of Digital, Neal has over ten years of experience in the digital sector and has worked across clients within digital spaces, focusing on acquisition, retention and conversion for multiple verticals and territories. In his new role, he will lead the growth of the team and maintain the services provided to the existing clients, including Johnson & Johnson, LG Electronics and Apparel Group.

“I am really excited about taking up the role of Managing Director for the Middle East and Africa at BCME,” says Neal. “We have huge plans for 2018, but will always ensure we remain true to our core value of keeping the client at the centre of everything we do.”

The B Collective reappointed by sporting event

January 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based creative public relations agency, The B Collective has been reappointed as the communications partner for this year’s Long Drive World Series (LDWS). Set to be held on February 9, 2018 at Jumeirah Golf Estates, the LDWS will see 16 golfers from across the world compete to take home the top honours as well as a prize pool of AED 94,500. The B Collective will be responsible for the traditional media relations and social media outreach for the upcoming event.

“The Long Drive World Series is one of the world’s most exciting new sporting formats, appealing to golfers and non-golfers alike,” says Dawn Barnable, Managing Director, The B Collective. “As a dynamic sporting event that is engaging, entertaining and accessible, working with the LDWS for a second year running emphasises our robust sporting credentials as it further strengthens them.”

Katch International to handle jazz festival

POP Communications to represent furniture brands

TishTash secures natural skincare brand

Jensen Matthews to handle Admitad

TishTash to handle Sophie’s Café

SOCIATE to handle Logistics account

MILLE goes live

Art exhibition appoints STEPHEN PR

Bruce Clay ME appoints new Managing Director

The B Collective reappointed by sporting event

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