The Event Company rebrands

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Dubai-based events management agency The Event Company has rebranded as TEC. The rebrand means a new logo and brand identity for TEC, a company started by British entrepreneur Natalie Crampton, in Dubai, in 2008. The agency currently has offices in Dubai, Doha and Kuwait, with plans to open in Saudi Arabia and Singapore later this year, and a client base including HSBC, Cisco, Bloomberg and The Estee Lauder Group.

“The type of work we do has naturally evolved over the years as we’ve grown,” says Natalie. “We initially started out as purely a corporate events agency but over time our clients have requested that we manage digital campaigns, PR and, more recently, social media. Whilst the name ‘The Event Company’ initially worked well for us, in the last couple of years it has been somewhat limiting. We decided to undergo a rebranding exercise to create an identity that speaks of our passion, persistence and global capability.”

Aswathy Sathish joins Motivate

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Aswathy Sathish has joined Motivate Publishing as Assistant Editor, Books Division. Having previously worked for Motivate’s Books Division as Editorial and Marketing Assistant between 2011 and 2013, Aswathy has just graduated from New York University with a Masters of Science in Publishing degree. In her new role, Aswathy will work with the Books Division’s Senior Editor, Poonam Ganglani, in researching, editing and writing copy for various books and other products published by Motivate.

“It feels good to be back on the books team,” says Aswathy. “It’s both familiar and new, and I am looking forward to the future.”

Expo Centre Sharjah becomes SISO member

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Expo Centre Sharjah has become a member of the US-based Society of Independant Show Organisers (SISO). Also a member of Paris-based Global Association of the Exhibition Industry (UFI), and Dallas-based International Association of Exhibitions and Events (IAEE), the Expo Centre Sharjah is looking to expand its global footprint.

SISO aims to meet the needs of show organisers through networking as well as exchanging ideas and experiences and has over 175 members internationally, working on over 3,500 events. Members include large corporations and small enterprises from North America, Europe, Asia, Africa, India, Singapore, Australia and New Zealand.

“After gaining membership to UFI and IAEE, we are now a member of the Society of Independant Show Organisers,” says Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah. “The membership in these premier associations brings instant recognition and immediate access to hundreds of trade bodies from across the world. Thanks to SISO membership, the region’s potential as well as our shows will now be promoted to a wider target audience.”

Sophie McCarrick promoted at BBC Good Food

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Sophie McCarrick has been promoted from Acting Editor to Editor of BBC Good Food Middle East, part of CPI Media Group. Having previously worked for The Pro Chef and Hospitality Business – both also CPI publications – she will bring a total of six years of experience in journalism to her new role. As Editor, Sophie will now be responsible for all content planning within the magazine, as well as writing, editing, conceptualising new ideas for features and supplements and leading and planning Food Club events.

“I’m so excited about my new role with BBC Good Food Middle East,” says Sophie. “My journey in the industry began with this publication when I first interned with CPI Media Group – I’m so thrilled to have achieved this title and can’t wait to see what the future brings!”