August 2015 – Page 6 – The Media Network

Socialize wins Youtube Bootcamp MENA

August 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Socialize Agency has won the first ever edition of YouTube Bootcamp in the Middle East and North Africa (MENA) region. Hosted by Google Partners Arabia, the three-day event showcased the effectiveness of YouTube ads as well as the measure of reach, effectiveness and cost of YouTube as a medium.

From the 10 selected agencies and Google partners that took part in the Bootcamp, Socialize excelled and successfully implemented the best practice campaigns across Google and Youtube, culminating in their win. As a result of this, Google has invited Socialize as the only MENA agency to attend the Google Accelerate event in Dublin, Ireland, in October this year.

Fox + Hound wins Desert Warrior Challenge account

August 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Fox + Hound Communications has won the PR account for the GMC Desert Warrior Challenge 2015. The challenge – an obstacle course designed to test the physical power, mental strength, teamwork and overall fitness of every participant – was launched in the United Arab Emirates in 2014, and will be held this year at the Dubai Police Academy Training Ground on October 23, 2015.

Fox + Hound will be managing all PR and communications in the lead up to the event, as well as on the day. Alongside this, the agency will be sourcing sponsorship for the GMC Desert Warrior Challenge and working with key talent to ensure that the event is backed by socially influential people within the health and fitness industry in Dubai.

“I am really excited to be working with Troy and the GMC Desert Warrior Challenge team,” says Chloe Rees, Managing Director, Fox + Hound Communications. “These kind of events are right up my alley, so working alongside the team was a no-brainer when the opportunity was presented to me. One of the most promising elements of working with someone like Troy is that he’s open to any ideas you put in front of him, no matter how insane and I think that’s part of the reason the event has been so successful in the past and will be even better this year!”

Troy Gillham, Founder, GMC Desert Warrior Challenge, adds “We are extremely happy to have Chloe from Fox + Hound as our PR agent and thus far she is doing a fantastic job. Chloe is very professional and capable and I have no doubt that she will help us reach our desired targets for the upcoming events.”

Clique unveils new brand identity

August 10, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Digital communications company Clique Communications Group has unveiled its new brand identity, Clique. Headquartered in Dubai, with offices in Mumbai, Pune, Doha and Singapore, Clique was established in 2008 offering services to advertisers and agencies across various digital disciplines including display advertising, social media, mobile marketing and web design and development.

As part of the rebrand, Clique has merged two subsidiary units – Deviate Interactive and 5th Bar mobile agency – to build a full service digital agency, Clique Interactive. The company is also home to an incubation arm, Clique Labs, and to Clique Media, a media representation company. Clique Media is the official media sales representative for LinkedIn, WebTeb, Vuclip and Supersonic Ads, among others.

“We wanted to create an identity that truly represented who we are,” said Ashwin Salian, Managing Partner and Co-founder, Clique. “After six years in the region, we have changed and grown a lot. The rebrand process was an opportunity to tie all we’ve learned together and set ourselves up for all that’s next.”

Gulf Life gets a makeover

August 9, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has received a new look. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience – whether 35,000 feet in the air, or in an airport lounge.

In addition to an updated logo and cover, the August 2015 issue of Gulf Life is also the first issue to be available as a digital edition via the issuu platform, which readers globally can download free of charge on any mobile device, tablet or desktop.

“We wanted something that reflected the expanding network of Gulf Air and its well-travelled passengers,” says Mairead Walsh, Editor, Gulf Life. “The new look is energetic and aspirational. We expect our new online presence will only increase our readership and awareness of the Gulf Air network.”

Edward Marr, Head of New Product Development and Business Development, GN Publishing, adds “We are immensely proud of the great standards Mairead and her team achieve each month for Gulf Life. As with all our products, nothing delights our teams more than producing engaging content that excites our readers, whilst clearly communicating our clients’ message.”

DPQ wins LUSH account

August 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

DPQ Communications has secured the account to manage all PR and communications for LUSH Fresh Handmade Cosmetics. The global cosmetics brand will be working with DPQ to expand its presence in the local market, and across all media related initiatives.

“We are thrilled to have signed LUSH as a new client,” says Katie Harvey, Managing Partner, DPQ Communications. “LUSH is a vibrant, values driven and innovative brand and we are all really excited to be working together on many exciting projects in the pipeline.”

In Touch magazine to launch in September

August 6, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

In Touch magazine, a premium lifestyle publication catering to the high-end and luxury consumer audience in the UAE is set to launch in September. The magazine will have an initial print run of 10, 000 copies and will be distributed free of charge to recipients in their home, as well as within lounges of leading establishments. An online version will also be available through a subscription mailing list.

The publication will cover a number of topics, including news and events, as well as features on hospitality, fashion, cars and travel, and will be available in both Arabic and English. In Touch will be headed up by Umaima Tinwala, Managing Editor of the In Touch Group, and will be published by Media Touch. A website will be launched following the September issue’s release.

“It’s always a challenge to launch a new publication in a market that most people think is already saturated,” says Umaima. “But I believe that quality always trumps quantity – when you see and read the magazine, you will know what I mean. I’m looking forward to working on this very exciting new venture.”

Buz MMC welcomes Lisa Drury

August 5, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Lisa Drury has joined Dubai-based marketing agency Buz MMC as PR Director. Lisa brings over 23 years of experience across leading PR agencies in the UK to her new role, having worked for the last 13 years on her own communications agency. As PR Director at Buz MMC, Lisa will focus on expanding the PR division as well as formulating value-based campaigns in relation to clients’ business objectives.

“I am delighted to be appointed by Buz MMC to head up the PR division,” says Lisa. “This is a progressive and creative agency and I will be keenly focused on contributing to the agency’s dynamic growth plans as well as ensuring that our client servicing remains outstanding.”

Baiju Kurieash, Managing Director and CEO, Buz MMC, adds “These are very exciting times for our PR department. We have recognised the need for a senior professional who can add further value to clients’ accounts while maximising the myriad of new opportunities offered by other areas of our business.”

Grow welcomes Cezca Chanelle

August 5, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Grow Digital Services has welcomed Cezca Chanelle to the role of Online Marketing Manager. With seven years of experience in digital industries, Cezca joins Grow from Socialize Agency where she was a Junior Account Manager. Along with her work experience, Cezca brings to the agency a B.Sc. In Psychology, making her Grow’s second psychology specialist.

As Online Marketing Manager, Czeca will be responsible for the content, direction and deployment of all social media, search engine optimisation (SEO) and email campaigns within the agency.

“I live, eat and breathe digital and have managed various accounts from different industries over the last few years,” says Cezca. “Joining Grow gives me the chance to contribute to the growth of the agency and I can’t wait to get started.”

Kate Hutchinson joins Grazia Middle East

August 4, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

ITP Publishing Group has welcomed Kate Hutchinson to the role of Deputy Editor, Grazia Middle East, Grazia Arabia and Grazia Luxury. Joining the team from Sydney, Australia where she was Editor of Peninsula Living and North Shore Living at Active Networks and, prior, writing for Grazia Australia Kate boasts over 10 years of experience in print publishing. In her new role, Kate will be supporting Grazia Editor-in-Chief Alison Tay to produce the fashion titles.

twofour54 and ADMM to partner

August 4, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.

“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.

Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”